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The importance of corporate brand identity in business management: An application to the UK banking sector
a Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Zaragoza, Edificio Lorenzo Normante, C/ María de Luna s/n, 50018 Zaragoza, Spain
b Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Zaragoza, Gran Vía 2, 50005 Zaragoza, Spain
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