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The effect of culture in forming e-loyalty intentions: A cross-cultural analysis between Argentina and Spain
a Universidad de Zaragoza (Spain), Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Ciencias Sociales y Humanas de Teruel, Ciudad Escolar s/n, 44.003 Teruel, Spain
b Universidad de Zaragoza (Spain), Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Empresa y Gestión Pública, Plaza Constitución s/n, 22.001 Huesca, Spain
c Universidad de Zaragoza (Spain), Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Gran Vía 2, 50.005 Zaragoza, Spain
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