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Perceptions on the challenges of online purchasing: a study from “baby boomers”, generation “X” and generation “Y” point of views
Percepción de los desafíos de las compras en línea: un estudio desde el punto de vista de la generación de posguerra (“baby boomers”) generación “X” y generación “Y”
Saroja Dhanapala,
Corresponding author
saroja.dhanapal@taylors.edu.my

Corresponding author.
, Deeparechigi Vashub, Thanam Subramaniamb
a Taylors University, Malasia
b Asia Pacific University, Malasia
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ISSN: 01861042
Original language: English
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