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Searching most influential variables to brand loyalty measurements: An exploratory study
Buscando las variables con mayor influencia en mediciones de lealtad: un estudio exploratorio
Jorge Veraa,
Corresponding author
, Andrea Trujillob
a Tecnologico de Monterrey, Campus Cd. de México, Mexico
b Tecnologico de Monterrey, Campus Santa Fe, Mexico
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ISSN: 01861042
Original language: English
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