Searching most influential variables to brand loyalty measurements: An exploratory study

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Buscando las variables con mayor influencia en mediciones de lealtad: un estudio exploratorio

Jorge Veraa,

Corresponding author

jorge.vera@itesm.mx
jvera005@itesm.mx

Corresponding author.

, Andrea Trujillob

a Tecnologico de Monterrey, Campus Cd. de México, Mexico

b Tecnologico de Monterrey, Campus Santa Fe, Mexico

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Article information

ISSN: 01861042
Original language: English

DOI:10.1016/j.cya.2016.04.007

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Year/Month	Html	Pdf	Total

2024 September	51	10	61
2024 August	33	12	45
2024 July	37	9	46
2024 June	30	12	42
2024 May	38	4	42
2024 April	61	18	79
2024 March	78	13	91
2024 February	95	27	122
2024 January	78	11	89
2023 December	76	16	92
2023 November	70	14	84
2023 October	104	11	115
2023 September	79	9	88
2023 August	49	12	61
2023 July	49	11	60
2023 June	68	26	94
2023 May	85	33	118
2023 April	49	10	59
2023 March	57	13	70
2023 February	47	1	48
2023 January	40	11	51
2022 December	53	14	67
2022 November	62	10	72
2022 October	38	12	50
2022 September	34	11	45
2022 August	41	25	66
2022 July	44	13	57
2022 June	35	9	44
2022 May	52	23	75
2022 April	57	13	70
2022 March	54	16	70
2022 February	61	10	71
2022 January	125	12	137
2021 December	88	24	112
2021 November	66	9	75
2021 October	60	12	72
2021 September	48	11	59
2021 August	48	11	59
2021 July	69	12	81
2021 June	109	12	121
2021 May	68	21	89
2021 April	81	14	95
2021 March	73	24	97
2021 February	46	12	58
2021 January	29	11	40
2020 December	35	7	42
2020 November	28	16	44
2020 October	20	9	29
2020 September	25	13	38
2020 August	31	17	48
2020 July	14	12	26
2020 June	17	6	23
2020 May	25	6	31
2020 April	25	2	27
2020 March	27	3	30
2020 February	30	9	39
2020 January	23	6	29
2019 December	15	7	22
2019 November	18	4	22
2019 October	32	3	35
2019 September	35	7	42
2019 August	22	0	22
2019 July	34	5	39
2019 June	74	9	83
2019 May	165	23	188
2019 April	84	5	89
2019 March	22	3	25
2019 February	23	8	31
2019 January	27	1	28
2018 December	35	4	39
2018 November	48	4	52
2018 October	53	16	69
2018 September	130	10	140
2018 August	79	14	93
2018 July	51	1	52
2018 June	59	2	61
2018 May	29	5	34
2018 April	27	7	34
2018 March	25	0	25
2018 February	17	0	17
2018 January	22	1	23
2017 December	12	0	12
2017 November	18	2	20
2017 October	18	4	22
2017 September	18	4	22
2017 August	21	4	25
2017 July	17	3	20
2017 June	27	9	36
2017 May	24	7	31
2017 April	6	0	6
2017 March	2	4	6

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