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Who is at the cutting-edge of market trends? Development of a scale for identifying “Lead-users”
¿Quién se sitúa en la vanguardia de las tendencias del mercado? Desarrollo de una escala para identificar a los “lead users”
Alazne Mujika-Alberdia,
Corresponding author
alazne.mujika@deusto.es

Corresponding author.
, Juan-José Gibaja-Martínsb, Iñaki García-Arrizabalagab
a Universidad de Deusto-campus de San Sebastián, Facultad de Ciencias Sociales y Humanas, Mundaiz 50, 20012 Donostia-San Sebastián, Spain
b Universidad de Deusto-campus de San Sebastián, Deusto Business School, Mundaiz 50, 20012 Donostia-San Sebastián, Spain
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ISSN: 02100266
Original language: English
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