Article
Market orientation in the banking sector: Measuring the key role of salesperson performance
La orientación al mercado del sector financiero: análisis de la importancia de la fuerza de ventas
Verónica Rosendo-Ríos
, Miguel Martín-Dávila
Corresponding author
CUNEF – Colegio Universitario de Estudios Financieros, Departamento de Organización y Marketing, Leonardo Prieto de Castro, Ciudad Universitaria, 28040 Madrid, Spain
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