Influencia de la estrategia de extensión de marca en la imagen de marcas globales: un análisis aplicado a los mercados inglés y español
Influence of brand extension strategy on global brand image: an analysis applied to U.K. and Spanish markets
** Catedrática de Comercialización e Investigación de Mercados. Universidad de Zaragoza. Gran Vía 2. 50005 Zaragoza. España. Tel Int Code +34 976 762713. Fax Int Code +34 976 761767
*** Profesor Ayudante de Comercialización e Investigación de Mercados. Universidad de Zaragoza. Gran Vía 2. 50005 Zaragoza. España. Tel Int Code +34 976 761000. Fax Int Code +34 976 761000
**** Professor of Brand Marketing Birmingham Business School. The University of Birmingham. University House. Edgbaston. Birmingham B15 2TT. Reino Unido. Tel: Int code + 44-121-414-2299. Fax: Int code + 44-121-414-7791
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