Article
Statistical and cognitive optimization of experimental designs in conjoint analysis
a Comercialización e Investigación de Mercados, Departamento de Economía y Organización de Empresas, Facultad de Economía y Empresa, Universidad de Barcelona, Barcelona, Spain
b Organización de Empresas, Departamento de Economía y Organización de Empresas, Facultad de Economía y Empresa, Universidad de Barcelona, Barcelona, Spain
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