Marketing mix effects on private labels brand equity | European Journal of Management and Business Economics

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Marketing mix effects on private labels brand equity

Carmen Abrila,

Corresponding author

cabril@ccee.ucm.es

Corresponding author.

, Belén Rodriguez-Cánovasb

a Facultad de CC Económicas y Empresariales, Universidad Complutense, Campus de Somosaguas, 28223 Madrid, Spain

b Universidad Pontificia de Comillas, C/Alberto Aguilera 23, 28050 Madrid, Spain

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Article information

ISSN: 24448451
Original language: English

DOI:10.1016/j.redeen.2016.09.003

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