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Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications
Uso eficaz de la tecnología de marketing en Europa del Este: analíticas de web, medios sociales, analítica de clientes, campañas digitales y aplicaciones móviles
Dureen Jayarama,1, Ajay K. Manraib,2,
Corresponding author
manraia@udel.edu

Corresponding author.
, Lalita A. Manraib,2
a MicroStrategy Inc
b University of Delaware
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ISSN: 20771886
Original language: English
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