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Frugal innovation in developed markets – Adaption of a criteria-based evaluation model
Thomas Winkler
Corresponding author
thomas.winkler@campus02.at

Corresponding author.
, Anita Ulz, Wolfgang Knöbl, Hans Lercher
University of Applied Sciences CAMPUS 02, Innovation Management, Koerblergasse 126, 8010 Graz, Austria
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ISSN: 2444569X
Original language: English
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