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Overcoming customer innovation resistance to the sustainable adoption of chatbot services: A community-enterprise perspective in Thailand
Achaporn Kwangsawad, Aungkana Jattamart
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aungkana.jat@rmutr.ac.th

Corresponding author.
Department of Business Information Technology, Faculty of Business Administration, Rajamangala University of Technology Rattanakosin, Wang Klai Kangwon Campus, Prachuapkhirikhan, Thailand
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ISSN: 2444569X
Original language: English
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