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Vol. 11. Issue 3.
Pages 227-254 (July - September 2014)
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Vol. 11. Issue 3.
Pages 227-254 (July - September 2014)
Open Access
A relação entre inovação e desempenho internacional de atividades de serviços em firmas francesas
The Relationship between Innovation and International Performance of Service Activities in French Firms
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Cristina Castro Lucas de Souza
Doutora em Administração pela Universidade de Brasíla – UnB e pela Université Aix-Marseille, Professora da Universidade de Brasíla – UnB, (Brasil)
Elaine Tavares
Doutora em Administração pela Fundação Getúlio Vargas – FGV/EBAPE, Professora da Universidade Federal do Rio de Janeiro – UFRJ/COPPEAD, (Brasil)
Eda Castro Lucas
Doutora em Sociologia pela Universidade de Brasíla – UnB/FLACSO, Professora da Universidade de Brasíla – UnB, (Brasil)
Jean Philippe
Doutor em Administração pela Université Paul Cezanne, Professor na Université Aix Marseille - Programa Doutoral – CERGAM (França)
Pierre-Yves Leo
Doutor em Economia pela Université Aix Marseille., Pesquisador sênior Université Aix Marseille – CERGAM, (França)
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RESUMO

Partindo do pressuposto que a internacionalização pode ser um fator determinante para que as empresas, no setor de serviço, percebam a inovação como primordial para o desenvolvimento, este artigo tem como objetivo determinar como se dá a relação entre a inovação de serviços e o desempenho internacional de empresas de serviços. Com base em marco teórico desenvolvido a partir de teorias de internacionalização e inovação de serviços, foi construído um modelo sobre as relações entre estes fatores, incluindo as seguintes variáveis: desempenho internacional, inovação de serviço, experiência internacional, competência internacional, capacidade organizacional, capacidade relacional e capacidade da empresa de utilizar as novas tecnologias da informação e da comunicação. O questionário utilizado para a coleta dos dados foi construído a partir dos indicadores desses fatores e avaliado em uma escala Likert de 5 itens. A amostra, retirada de banco de dados francês Altares e após várias seleções, foi constituída por 51 empresas. O método utilizado para tratamento dos dados, o Partial Least Square (PLS), revelou uma relação entre inovação e o desempenho internacional das empresas estudadas.

Palavras-chave:
Inovação em serviços
Desempenho Internacional
Partial Least Square
ABSTRACT

Assuming that internationalization can be a determining factor for companies, in the service sector, to perceive innovation as central element for development, this article aims to determine how the relationship between service innovation and international performance takes place. Based on a theoretical framework regarding the concepts of internationalization and service innovation, a model was constructed to summarize the relationship between factors that constitute these concepts, such as: international performance, service innovation, international experience, international expertise, organizational capacity, and relational capacity, the company’s ability to use new information and communication technologies. A survey was designed considering the indicators of these factors, which were evaluated on a Likert scale of 5 points. The sample, taken from the Frenche database Altars and after multiple selections, was comprised of 51 companies. The method used for data processing, Partial Least Square (PLS), revealed a relationship between innovation and international performance of the enterprises studied.

Keywords:
Service Innovation
International Performance
Partial Least Square
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Copyright © 2014. Published by Elsevier Ltda. on behalf of Departamento de Administração Faculdade de Economia, Administração e Contabilidade Universidade de São Paulo ¿ FEA/USP
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