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Vol. 12. Issue 3.
Pages 330-349 (July - September 2015)
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Vol. 12. Issue 3.
Pages 330-349 (July - September 2015)
Open Access
Inovação em micro e pequenas empresas por meio do serviço brasileiro de respostas técnicas
Innovation in Micro and Small Enterprises through the Service Brazilian Technical Answers
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Ricardo Augusto Bonotto Barboza
Doutor em Alimentos e Nutrição pela Universidade Estadual Paulista Júlio de Mesquita Filho – UNESP, Professor do Centro Universitário de Araraquara – UNIARA, (Brasil)
Sérgio Azevedo Fonseca
Doutor em Administração pela Universidade de São Paulo – USP, Professor da Universidade Estadual Paulista Júlio de Mesquita Filho – UNESP, (Brasil)
Geralda Cristina Freitas Ramalheiro
Bacharel em Administração Pública pela Universidade Estadual Paulista Júlio de Mesquita Filho – UNESP, (Brasil)
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RESUMO

Este artigo relata os resultados de uma pesquisa realizada com norte em dois objetivos: o primeiro, traçar o perfil, institucional, estrutural e operacional de um sistema de apoio a inovações de baixa complexidade para empreendimentos de pequeno porte (SBRT), organizado no formato de rede nacional de agentes acadêmicos, tecnológicos e representativos do meio empresarial; e o segundo (e principal) estabelecer um paralelismo entre a estratégia predominante do SBRT e a estratégia, alternativa e inovadora, adotada por um dos agentes da rede. A pesquisa, qualitativa, exploratória e delineada como um estudo survey, revelou que a estratégia central da rede é a de atendimento a demandas espontâneas, restringindo-se à prestação de serviços de elaboração de notas técnicas. Já a instituição cujas atividades foram avaliadas buscou diferenciar suas atividades, adotando uma estratégia de indução de demandas, que vai além da simples elaboração de notas técnicas e passa a atuar como efetivo agente de inovações.

Palavras-Chaves:
Resposta técnica
Inovações de baixa complexidade
Empreendimentos de pequeno porte
Gestão do conhecimento
Gestão da inovação
ABSTRACT

This paper reports the results of a research which had two main objectives: the first one, to outline the profile in it’s institutional, structural and operational aspects of a national system organized for small enterprises (SBRT), organized in the form of national network of agents academic, technological and representative of the business community; and the second (and main) draw a parallel between the predominant strategy of SBRT and strategy, alternative and innovative, adopted by a one of agents. The research, qualitative, exploratory and designed as survey study, revealed that the central strategy of the network is to attend, in the format of technical notes, the spontaneous demands posted in the system. In the other hand, the institution whose activities were assessed sought to differentiate it’s activities, adopting a strategy of inducing demands, which goes beyond the simple preparation of technical notes and begins to act as an effective agent of innovations.

Keywords:
Technical notes
Low complexity innovations
Small firms
Knowledge management
Innovation management
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