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Special article
Management by missions in the healthcare sector
La dirección por misiones en el sector sanitario
J. Fonseca Piresa, C. Reyb,
Corresponding author
c.rey@dpmc.es

Corresponding author.
, M. Más-Machucab, M. Bastonsb
a AESE Business School, Portugal
b Universitat Internacional de Catalunya, Spain
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    "textoCompleto" => "<span class="elsevierStyleSections"><span id="sec0005" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0025">Introduction</span><p id="par0005" class="elsevierStylePara elsevierViewall">As in other industries&#44; the mission of a hospital is its reason for being&#59; it defines its role and associated responsibilities in the community&#44; namely&#44; the service it should provide to society&#46;<a class="elsevierStyleCrossRef" href="#bib0160"><span class="elsevierStyleSup">1</span></a></p><p id="par0010" class="elsevierStylePara elsevierViewall">On the other hand&#44; when seen alongside companies of the same size in other industries&#44; the complexity and scope of the mission of hospitals are comparatively greater&#46; The purpose of a hospital comprises and underscores variables such as clinical care&#44; community service&#44; health promotion&#44; training and research &#40;for and by doctors&#44; nurses&#44; pharmacists and other participants in the sector&#41;&#44; financial results and&#44; in some cases&#44; religious factors&#44; etc&#46;<a class="elsevierStyleCrossRef" href="#bib0165"><span class="elsevierStyleSup">2</span></a></p><p id="par0015" class="elsevierStylePara elsevierViewall">Taking into account the scope and importance of the studies on mission in leadership and the management of organizations in general&#44; it is clear that the hospital industry lags far behind other sectors with respect to the design&#44; development and use of the mission statement&#44;<a class="elsevierStyleCrossRef" href="#bib0170"><span class="elsevierStyleSup">3</span></a> and there is a surprisingly meager amount of research that has applied it to the healthcare sector as a whole and to the mission statement in hospitals in particular&#46;</p></span><span id="sec0010" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0030">Desirability of health institutions having a mission</span><p id="par0020" class="elsevierStylePara elsevierViewall">Crafting a mission statement with the proper direction is one of the most critical strategic tools for a healthcare organization to succeed&#44;<a class="elsevierStyleCrossRef" href="#bib0175"><span class="elsevierStyleSup">4</span></a> as it is an important management tool in healthcare sector organizations<a class="elsevierStyleCrossRef" href="#bib0180"><span class="elsevierStyleSup">5</span></a> and guarantees the foundations for the future success of a hospital&#46; On one hand because it sets out organizational guidelines<a class="elsevierStyleCrossRef" href="#bib0185"><span class="elsevierStyleSup">6</span></a> and on the other&#44; because it can be one of the most powerful methods for assessing the success of the hospital&#46;<a class="elsevierStyleCrossRef" href="#bib0190"><span class="elsevierStyleSup">7</span></a></p><p id="par0025" class="elsevierStylePara elsevierViewall">In addition&#44; it is crucial for both executives and employees in the healthcare sector that there should be a robust mission statement that they can turn to in times of uncertainty&#44; and this because the healthcare sector is the target of a rapidly changing situation &#40;financing&#44; legislation&#44; technology&#44; etc&#46;&#41; which may lead the members of healthcare organizations to lose sight of the institution&#39;s reason for being&#46; Besides&#44; given the scope and complexity of the interprofessional relations established among doctors&#44; nurses&#44; managers and other healthcare professionals&#44; employees need to have the support of the organization as a whole&#44; to know they are supported and included in the joint efforts involved in fulfilling the mission&#46;<a class="elsevierStyleCrossRef" href="#bib0195"><span class="elsevierStyleSup">8</span></a></p><p id="par0030" class="elsevierStylePara elsevierViewall">This is also upheld by Bart&#44;<a class="elsevierStyleCrossRef" href="#bib0200"><span class="elsevierStyleSup">9</span></a> who sustains that given the progressive complexity and dynamics of change in the healthcare sector&#44; the mission statement has gained increasing importance in modern healthcare organizations because<ul class="elsevierStyleList" id="lis0005"><li class="elsevierStyleListItem" id="lsti0005"><span class="elsevierStyleLabel">&#40;a&#41;</span><p id="par0035" class="elsevierStylePara elsevierViewall">it helps identify and focus on its critical core capabilities in order to better cope in times of change&#59;</p></li><li class="elsevierStyleListItem" id="lsti0010"><span class="elsevierStyleLabel">&#40;b&#41;</span><p id="par0040" class="elsevierStylePara elsevierViewall">it addresses the allocation of scarce resources&#44; simultaneously promoting operational effectiveness and efficiency&#44; especially important during periods of budget constraints&#59;</p></li><li class="elsevierStyleListItem" id="lsti0015"><span class="elsevierStyleLabel">&#40;c&#41;</span><p id="par0045" class="elsevierStylePara elsevierViewall">it helps react when faced with new strategies&#44; turning the organization&#39;s focus back to its intended purpose&#59;</p></li><li class="elsevierStyleListItem" id="lsti0020"><span class="elsevierStyleLabel">&#40;d&#41;</span><p id="par0050" class="elsevierStylePara elsevierViewall">it can compensate the breakdown in employee morale&#44; creating an inspiring&#44; motivating movement around the high aspirations of the organization&#46;<a class="elsevierStyleCrossRef" href="#bib0175"><span class="elsevierStyleSup">4</span></a></p></li></ul></p><p id="par0055" class="elsevierStylePara elsevierViewall">In another study made of the healthcare sector<a class="elsevierStyleCrossRef" href="#bib0205"><span class="elsevierStyleSup">10</span></a> the reasons put forward to justify the mission statement were summarized as follows&#58; focus resource allocation&#59; motivate and inspire employees to reach a common purpose or aim&#59; balance competing interests among the different stakeholders&#59; ensure the alignment of the organization during a crisis&#59; create standards of behavior&#59; provide direction and common goals&#59; define the challenge for the company&#39;s activities&#59; maintain control over the organization&#59; develop a common culture and values&#46;</p></span><span id="sec0015" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0035">The mission in hospitals and cooperation among professionals</span><p id="par0060" class="elsevierStylePara elsevierViewall">A well-known phenomenon that is widely recognized in the literature is that professionals in the healthcare sector &#8211; doctors&#44; nurses&#44; managers and others&#44; form different groups with specific activities&#44; organizational arrangements and ways of relating with each other&#46;<a class="elsevierStyleCrossRef" href="#bib0210"><span class="elsevierStyleSup">11</span></a></p><p id="par0065" class="elsevierStylePara elsevierViewall">The healthcare sector is therefore multidisciplinary&#44; insofar as it contains several professional groups&#46; The dynamics of interprofessional interaction by far exceeds this complexity&#58; the organizational subcultures that coexist in the healthcare sector &#8211; doctors&#44; nurses&#44; managers and others&#44; are heterogeneous&#44; have multiple levels of identity and arrange themselves in various professional communities&#46;<a class="elsevierStyleCrossRef" href="#bib0215"><span class="elsevierStyleSup">12</span></a> The way these professionals experience the sector and their responsibilities often leads them to confinement in self-contained professional silos&#44;<a class="elsevierStyleCrossRefs" href="#bib0220"><span class="elsevierStyleSup">13&#44;14</span></a> which reveals certain growing complications&#46;</p><p id="par0070" class="elsevierStylePara elsevierViewall">In an organization as complex as a hospital&#44; a collaborative stance with views to fulfilling the mission may help overcome organizational obstacles&#46; In a hospital setting&#44; collaboration presupposes a shared mission&#46;<a class="elsevierStyleCrossRef" href="#bib0230"><span class="elsevierStyleSup">15</span></a> Having a common culture is beneficial to professionals in that it leads them to identify with the institution and its operating model&#44; share with others and remain motivated with altruistic aspects that benefit patients&#46;<a class="elsevierStyleCrossRef" href="#bib0235"><span class="elsevierStyleSup">16</span></a></p><p id="par0075" class="elsevierStylePara elsevierViewall">So&#44; the success factors for this collaboration may include clearly defining the mission&#44; having a robust implementation strategy<a class="elsevierStyleCrossRef" href="#bib0240"><span class="elsevierStyleSup">17</span></a> and striving for consistency between what is expressed in the mission and the day-to-day reality of the institution<a class="elsevierStyleCrossRef" href="#bib0245"><span class="elsevierStyleSup">18</span></a> what it&#39;s called &#8220;managing by missions&#8221;&#46;</p></span><span id="sec0020" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0040">Coordinating and integrating missions</span><p id="par0080" class="elsevierStylePara elsevierViewall">If we could speak of an &#8220;implicit&#8221; connection between the corporate mission and the personal mission&#44; many would argue that the healthcare institutions have been managing by missions for a long time&#46; And they would have a point&#46; Chances are&#44; as a philosophy of action&#44; management by missions has been in the mindset of directors and collaborators in many healthcare organizations&#46; But speaking of &#8220;implicit&#8221; management by missions can lead to confusion rather than understanding of what we are discussing here&#44; since we are talking about something more than a philosophy of action of &#8220;some managers&#8221; or a cultural phenomenon &#40;in which missions are transmitted tacitly through socialization processes&#41;&#46;</p><p id="par0085" class="elsevierStylePara elsevierViewall">Management by missions is a systemic transformation of management&#44; where missions are defined and&#44; more importantly&#44; explicitly evaluated by all members of an organization&#46; Although management by missions starts when a company&#44; a team or an individual defines a mission&#44; it is not executed until the company&#44; team or individual conducts continuous and periodic monitoring of the degree of fulfillment of these missions&#46;<a class="elsevierStyleCrossRefs" href="#bib0250"><span class="elsevierStyleSup">19&#8211;21</span></a></p><p id="par0090" class="elsevierStylePara elsevierViewall">As management by missions becomes standard practice in business organizations&#44; several forms of developing the connection between the institutional mission and the role mission of their members have emerged in the literature&#46; Some of these are&#44; for example&#44; the &#8220;nested missions&#8221;&#44;<a class="elsevierStyleCrossRef" href="#bib0265"><span class="elsevierStyleSup">22</span></a> &#8220;shared missions&#8221;&#44;<a class="elsevierStyleCrossRef" href="#bib0255"><span class="elsevierStyleSup">20</span></a> the &#8220;matrix of interdependencies&#8221;&#44;<a class="elsevierStyleCrossRef" href="#bib0245"><span class="elsevierStyleSup">18</span></a> the &#8220;leadership philosophy&#8221;&#44;<a class="elsevierStyleCrossRef" href="#bib0250"><span class="elsevierStyleSup">19</span></a> the &#8220;letter of understanding&#8221;&#44;<a class="elsevierStyleCrossRef" href="#bib0270"><span class="elsevierStyleSup">23</span></a> or the &#8220;mission impact plan&#8221;&#46;<a class="elsevierStyleCrossRef" href="#bib0275"><span class="elsevierStyleSup">24</span></a> These solutions seek vertical coordination of the missions &#40;by deploying the corporate mission in cascade throughout the divisions&#44; departments and people&#41; and horizontal coordination &#40;by establishing negotiation and support processes among people who have interconnected missions&#41;&#46; In turn&#44; they propose the integration of missions in management systems &#40;objectives&#44; processes&#44; competencies&#44; compensation&#44; etc&#46;&#41;&#46;</p><p id="par0095" class="elsevierStylePara elsevierViewall">Applying these ideas in the healthcare sector involves tackling a fundamental issue which is not always well resolved&#44; namely&#44; clarifying the shared mission of the 3 main groups in the healthcare sector&#58; doctors&#44; nurses and managers&#47;administrators&#46;<a class="elsevierStyleCrossRef" href="#bib0210"><span class="elsevierStyleSup">11</span></a> This should result in a vertical as well as horizontal coordination of the missions&#46; The aim of vertical coordination is that everyone knows how they contribute to the organization&#39;s mission from their own job&#46; As suggested by some authors&#44;<a class="elsevierStyleCrossRefs" href="#bib0245"><span class="elsevierStyleSup">18&#44;21</span></a> this would be achieved through a knock-on effect of the institution&#39;s mission&#44; beginning with each of the 3 groups&#44; continuing down to the level of each collaborator&#46;</p><p id="par0100" class="elsevierStylePara elsevierViewall">In turn&#44; horizontal coordination of the missions should seek to clarify the relations of mutual interdependence that exist among the 3 groups since&#44; while it is important that each group understands its role mission&#44; it is also fundamental that each group understands the mission of the other roles&#46; In this way&#44; doctors should fully understand the role of nurses as well as of managers &#40;<a class="elsevierStyleCrossRef" href="#fig0005">Fig&#46; 1</a>&#41;&#46; And the same can be said about nurses and managers&#59; ensuring that each collaborator understands the mission of the institution&#44; their own&#44; and that of the other groups with which they interact&#46;</p><elsevierMultimedia ident="fig0005"></elsevierMultimedia><p id="par0105" class="elsevierStylePara elsevierViewall">According to Cardona and Rey&#44;<a class="elsevierStyleCrossRef" href="#bib0245"><span class="elsevierStyleSup">18</span></a> mission integration should follow 3 fundamental criteria&#58;</p><span id="sec0025" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0045">Criterion of inclusion</span><p id="par0110" class="elsevierStylePara elsevierViewall">Inclusion means that each shared mission must contribute to the accomplishment of the next higher-level mission and&#44; ultimately&#44; the corporate mission&#46; In the healthcare sector&#44; this would entail asking each of the 3 groups the following question&#58; How does my area &#40;doctors&#44; nurses or managers&#41; help to achieve the institutional mission&#63;</p><p id="par0115" class="elsevierStylePara elsevierViewall">For example&#44; if we want to derive a definition of the shared missions directly from the Hospital mission and the Hospital mission is oriented toward patient satisfaction&#44; employee development and quality of care&#44; then each area will have to ask itself&#58; How does our area contribute to patient satisfaction&#63; How does it contribute to employee development&#63; How does it contribute to providing high-quality care&#63;</p></span><span id="sec0030" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0050">Criterion of complementariness</span><p id="par0120" class="elsevierStylePara elsevierViewall">Complementariness ensures that there is a horizontal or logic process among the various shared missions&#46; It is important to ensure that the shared missions adopted by the different areas or functions do not collide with one another&#46; On the contrary&#44; the shared missions at any given level should be complementary in every respect&#46; Taking patient satisfaction as an example common to most hospitals&#8217; missions&#44;<a class="elsevierStyleCrossRefs" href="#bib0160"><span class="elsevierStyleSup">1&#44;3&#44;9&#44;25&#8211;28</span></a> management must ensure that each area defines its contribution to patient satisfaction in a way that is complementary and no against to the way other areas define theirs&#46; The same applies to other mission contributions&#44; such as the contribution to employee development and quality of care&#46;</p></span><span id="sec0035" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0055">Criterion of coherence</span><p id="par0125" class="elsevierStylePara elsevierViewall">Coherence contemplates that all missions have common content that guarantees unity among them&#59; in other words&#44; that the issues of shared responsibility in the institutional mission are accurately reflected in all the next higher missions&#46; For example&#44; if quality of care provided to patients is included in the institutional mission&#44; this does not only apply to doctors and nurses&#44; but must also be included in the administrators&#8217; missions &#40;for example&#44; ensuring that reports are delivered in a timely and complete fashion&#41;&#46; Likewise&#44; if the hospital&#39;s financial survival is included in the mission&#44; this concern should not only be contemplated in the managers&#8217; mission&#44; but in the doctors&#8217; and nurses&#8217; missions as well&#46; In fact&#44; we believe that a good criterion of coherence for missions in the healthcare sector is that they all include at least 3 focal points&#58; patient satisfaction&#44; employee development and the sustainability of the institution&#46;</p></span></span><span id="sec0040" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0060">Conclusion</span><p id="par0130" class="elsevierStylePara elsevierViewall">Through management by missions&#44; healthcare organizations have the opportunity to attain a greater level of identification among their members and better coordination of groups&#46; This new form of management will offer healthcare institutions a huge potential for motivation and performance&#44; we think of equal magnitude as the transformation that meant moving from management by tasks to management by objectives&#46; This becomes especially evident in the matter of coordination&#44; where the missions and other elements of an organization &#40;structures&#44; processes and systems&#41; form a whole that cannot be coordinated properly if it is not considered as such&#46;<a class="elsevierStyleCrossRefs" href="#bib0245"><span class="elsevierStyleSup">18&#44;29&#44;30</span></a> Thus&#44; further research on organizational theory based on missions is required&#59; one that contemplates individuals from a transcendent perspective&#44; capable of acting for reasons other than the mere satisfaction of their own needs&#44; and considers something that is especially relevant in the healthcare sector&#58; above all other things&#44; the first motivation of human beings is to find a mission in their daily activities&#46;<a class="elsevierStyleCrossRef" href="#bib0310"><span class="elsevierStyleSup">31</span></a></p></span><span id="sec0045" class="elsevierStyleSection elsevierViewall"><span class="elsevierStyleSectionTitle" id="sect0065">Conflict of interest</span><p id="par0135" class="elsevierStylePara elsevierViewall">The authors declare that there is no conflict of interest&#46;</p></span></span>"
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          "titulo" => "The mission in hospitals and cooperation among professionals"
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        "titulo" => "Abstract"
        "resumen" => "<span id="abst0005" class="elsevierStyleSection elsevierViewall"><p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">This article discusses the importance of the mission statement in the healthcare sector&#46; It&#39;s also argued that only formal declaration of the mission it&#39;s insufficient to the appropriate professional coordination of doctors&#44; nurses and managers&#46; It&#39;s proposed a systematic approach to facilitate the introduction of the mission within the systems of the organization&#44; what is called &#8220;Management by missions&#46;&#8221; It promotes horizontal and vertical integration between doctors&#44; nurses and managers&#46; Criteria that ensure this integration are specified&#46;</p></span>"
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        "resumen" => "<span id="abst0010" class="elsevierStyleSection elsevierViewall"><p id="spar0015" class="elsevierStyleSimplePara elsevierViewall">En este art&#237;culo se aborda la importancia de la declaraci&#243;n de la misi&#243;n en instituciones del sector sanitario&#59; tambi&#233;n se constata la insuficiencia de esta declaraci&#243;n formal para la adecuada coordinaci&#243;n profesional de m&#233;dicos&#44; enfermeros y gestores&#46; Se propone un abordaje sistem&#225;tico que facilite la introducci&#243;n de la misi&#243;n en los sistemas de la organizaci&#243;n&#44; lo que se denomina &#8220;Direcci&#243;n por misiones&#8221;&#46; Se explicita como esto promueve la integraci&#243;n horizontal y vertical entre m&#233;dicos&#44; enfermeros y gestores&#46; Se especifican los criterios que garantizan esa integraci&#243;n&#46;</p></span>"
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es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos