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Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts
Los expertos vs los noveles: análisis comparativo de la efectividad de los descuentos y los regalos online
E. Crespo-Almendros
Corresponding author
ecrespo@ugr.es

Corresponding author at: Facultad de Ciencias Económicas y Empresariales. Campus Cartuja s/n, Código postal 18071 Granada, Spain.
, S. Del Barrio-García
Department of Marketing and Market Research, University of Granada, Granada, Spain
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ISSN: 11381442
Original language: English
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