Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico
* Profesor Titular de Universidad. Facultad de Ciencias Económicas y Empresariales. Departamento de Economía y Dirección de Empresas. Gran Vía 2, 50005 Zaragoza. Universidad de Zaragoza
** Ayudante Doctor. Facultad de Ciencias Económicas y Empresariales. Departamento de Economía y Dirección de Empresas. Gran Vía 2, 50005 Zaragoza. Universidad de Zaragoza
Leído
5579
Vecesse ha leído el artículo
4013
Total PDF
1566
Total HTML
Compartir estadísticas
array:23 [ "pii" => "S1138575807700816" "issn" => "11385758" "doi" => "10.1016/S1138-5758(07)70081-6" "estado" => "S300" "fechaPublicacion" => "2007-01-01" "aid" => "70081" "copyright" => "ACEDE" "copyrightAnyo" => "2007" "documento" => "article" "crossmark" => 0 "licencia" => "http://creativecommons.org/licenses/by-nc-nd/4.0/" "subdocumento" => "fla" "cita" => "Cuadernos de Economía y Dirección de la Empresa. 2007;10:7-30" "abierto" => array:3 [ "ES" => true "ES2" => true "LATM" => true ] "gratuito" => true "lecturas" => array:2 [ "total" => 4677 "formatos" => array:3 [ "EPUB" => 28 "HTML" => 1196 "PDF" => 3453 ] ] "itemSiguiente" => array:19 [ "pii" => "S1138575807700828" "issn" => "11385758" "doi" => "10.1016/S1138-5758(07)70082-8" "estado" => "S300" "fechaPublicacion" => "2007-01-01" "aid" => "70082" "copyright" => "ACEDE" "documento" => "article" "crossmark" => 0 "licencia" => "http://creativecommons.org/licenses/by-nc-nd/4.0/" "subdocumento" => "fla" "cita" => "Cuadernos de Economía y Dirección de la Empresa. 2007;10:31-66" "abierto" => array:3 [ "ES" => true "ES2" => true "LATM" => true ] "gratuito" => true "lecturas" => array:2 [ "total" => 2166 "formatos" => array:3 [ "EPUB" => 28 "HTML" => 1348 "PDF" => 790 ] ] "es" => array:9 [ "idiomaDefecto" => true "titulo" => "Segmentando clientes a partir del valor del servicio. Una aproximación en el contexto de la relación entre empresas" "tienePdf" => "es" "tieneTextoCompleto" => 0 "tieneResumen" => array:2 [ 0 => "es" 1 => "en" ] "paginas" => array:1 [ 0 => array:2 [ "paginaInicial" => "31" "paginaFinal" => "66" ] ] "contieneResumen" => array:2 [ "es" => true "en" => true ] "contienePdf" => array:1 [ "es" => true ] "autores" => array:1 [ 0 => array:2 [ "autoresLista" => "I. Gil saura, G. Berenguer contrí, M. González-Gallarza, M.ª Fuentes blasco" "autores" => array:4 [ 0 => array:2 [ "nombre" => "I." "apellidos" => "Gil saura" ] 1 => array:2 [ "nombre" => "G." "apellidos" => "Berenguer contrí" ] 2 => array:2 [ "nombre" => "M." "apellidos" => "González-Gallarza" ] 3 => array:2 [ "nombre" => "M.ª" "apellidos" => "Fuentes blasco" ] ] ] ] ] "idiomaDefecto" => "es" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1138575807700828?idApp=UINPBA00004N" "url" => "/11385758/0000001000000031/v1_201305081300/S1138575807700828/v1_201305081300/es/main.assets" ] "es" => array:12 [ "idiomaDefecto" => true "titulo" => "Indicadores y dimensiones que definen la actitud del consumidor hacia el uso del comercio electrónico" "tieneTextoCompleto" => 0 "paginas" => array:1 [ 0 => array:2 [ "paginaInicial" => "7" "paginaFinal" => "30" ] ] "autores" => array:1 [ 0 => array:3 [ "autoresLista" => "J. Jiménez martínez, M.ª J. Martín de hoyos" "autores" => array:2 [ 0 => array:4 [ "nombre" => "J." "apellidos" => "Jiménez martínez" "email" => array:1 [ 0 => "jjimenez@unizar.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] ] ] 1 => array:4 [ "nombre" => "M.ª J." "apellidos" => "Martín de hoyos" "email" => array:1 [ 0 => "mjhoyos@unizar.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">**</span>" "identificador" => "aff0010" ] ] ] ] "afiliaciones" => array:2 [ 0 => array:3 [ "entidad" => "Profesor Titular de Universidad. Facultad de Ciencias Económicas y Empresariales. Departamento de Economía y Dirección de Empresas. Gran Vía 2, 50005 Zaragoza. Universidad de Zaragoza" "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Ayudante Doctor. Facultad de Ciencias Económicas y Empresariales. Departamento de Economía y Dirección de Empresas. Gran Vía 2, 50005 Zaragoza. Universidad de Zaragoza" "etiqueta" => "<span class="elsevierStyleSup">**</span>" "identificador" => "aff0010" ] ] ] ] "pdfFichero" => "main.pdf" "tienePdf" => true "PalabrasClave" => array:2 [ "es" => array:1 [ 0 => array:4 [ "clase" => "keyword" "titulo" => "Palabras clave" "identificador" => "xpalclavsec130537" "palabras" => array:3 [ 0 => "comercio electrónico" 1 => "B2C" 2 => "factores motivadores y desmotivadores" ] ] ] "en" => array:1 [ 0 => array:4 [ "clase" => "keyword" "titulo" => "Key words" "identificador" => "xpalclavsec130538" "palabras" => array:3 [ 0 => "electronic commerce" 1 => "B2C" 2 => "encouraging and discouraging factors" ] ] ] ] "tieneResumen" => true "resumen" => array:2 [ "es" => array:2 [ "titulo" => "Resumen" "resumen" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">El objetivo de este trabajo es identificar los indicadores y dimensiones que definen la actitud del consumidor hacia Internet como canal o medio para realizar las compras. Para ello y, después de recoger en una escala los indicadores publicados en la literatura, y mediante ecuaciones estructurales, los resultados indican que, por un lado, existen factores característicos del comercio electrónico que lo diferencian del comercio tradicional porque aportan un mayor valor añadido al consumidor y que denominamos <span class="elsevierStyleItalic">factores motivadores</span> a la compra. Por otro lado, teniendo en cuenta que el consumidor percibe mayor riesgo en sus compras en Internet que por los canales tradicionales, existen factores inhibidores que frenan el uso del comercio electrónico, ya que no sólo no aportan valor añadido al canal sino que podrían anular el efecto positivo de los <span class="elsevierStyleItalic">factores motivadores</span> y que denominamos <span class="elsevierStyleItalic">factores desmotivadores</span> a la compra.</p>" ] "en" => array:2 [ "titulo" => "Abstract" "resumen" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">The objective of this work is to define both the indicators and the dimensions that measure the attitude of the consumer towards the use of the Internet as a channel of purchasing, as well as their meaning. After gathering all the indicators presented in literature, by structural equations, it's obtained as a result in one hand, that there are characteristic factors of the ecommerce, which we denominated <span class="elsevierStyleItalic">encouraging factors</span>, that differentiates it from the traditional market because they contribute a greater added value to consumers. On the other hand, considering the consumer perceives a bigger risk buying on the Internet than in the traditional markets, exist inhibiting factors that restrain the use of the ecommerce since they would not only don’t add an added value to the channel but they could also annul the positive effect of the encouraging factors. It's what we call <span class="elsevierStyleItalic">discouraging factors</span>.</p>" ] ] "NotaPie" => array:1 [ 0 => array:2 [ "etiqueta" => "***" "nota" => "<p class="elsevierStyleNotepara">Los autores agradecen la ayuda del Ministerio de Ciencia y Tecnología y el FEDER (SEC2002-03949); de la Cátedra Telefónica de la Universidad de Zaragoza; y de la Diputación General de Aragón (Grupo Generés S-09, Grupo Multidisciplinar PM062/2004, Grupo Emergente Ciber S-14/2).</p>" ] ] "bibliografia" => array:2 [ "titulo" => "Referencias bibliográficas" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0005" "bibliografiaReferencia" => array:74 [ 0 => array:3 [ "identificador" => "bib1" "etiqueta" => "Aece, 1998" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "AECE (Asociación Española de Comercio Electrónico) (1998–2003), <span class="elsevierStyleItalic">Estudios sobre el comercio electrónico en España</span>, <a class="elsevierStyleInterRef" href="http://www.aece.org">http://www.aece.org</a>" ] ] ] 1 => array:3 [ "identificador" => "bib2" "etiqueta" => "Aimc, 1998" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "AIMC (Asociación para la Investigación de Medios de Comunicación) y EGM (Estudio General de Medios) (1998–2004), El perfil del Internauta. <a class="elsevierStyleInterRef" href="http://www.aimc.es">http://www.aimc.es</a>" ] ] ] 2 => array:3 [ "identificador" => "bib3" "etiqueta" => "Bagozzi, 1994" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Structural Equation Model in Marketing Research: Basic Principles" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "R.P. Bagozzi" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:4 [ "titulo" => "en Principles of Marketing Research" "fecha" => "1994" "editorial" => "Blackwell Publishers" "editorialLocalizacion" => "Oxford" ] ] ] ] ] ] 3 => array:3 [ "identificador" => "bib4" "etiqueta" => "Bansard et al., 1991" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "La Comunication Electronique Outil du Marketing" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "D. Bansard" 1 => "C. Chaumont" 2 => "E. Fay" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Reveu Francaise du Marketing, n°" "fecha" => "1991" "volumen" => "86" "paginaInicial" => "167" "paginaFinal" => "184" ] ] ] ] ] ] 4 => array:3 [ "identificador" => "bib5" "etiqueta" => "Bass, 1969" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A New Product Growth Model for Consumer Durables" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "F.M. Bass" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:4 [ "tituloSerie" => "Management Science 15 (enero)" "fecha" => "1969" "paginaInicial" => "215" "paginaFinal" => "227" ] ] ] ] ] ] 5 => array:3 [ "identificador" => "bib6" "etiqueta" => "Bauer et al., 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Building Customer Relations over Internet" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "H.H. Bauer" 1 => "M. Grether" 2 => "M. Leach" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Industrial Marketing Managemen" "fecha" => "2002" "volumen" => "31" "numero" => "2" "paginaInicial" => "155" "paginaFinal" => "163" ] ] ] ] ] ] 6 => array:3 [ "identificador" => "bib7" "etiqueta" => "Bentler, 1992" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Bentler, P.M. (1992), <span class="elsevierStyleItalic">EQS: Structural Equations Program Manual</span>, BMDP Statistical Software, Los Ángeles." ] ] ] 7 => array:3 [ "identificador" => "bib8" "etiqueta" => "Bentler, 1995" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "EQS: Structural Equations Program Manual" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "P.M. Bentler" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:2 [ "fecha" => "1995" "editorial" => "Multivariate Software, Encino" ] ] ] ] ] ] 8 => array:3 [ "identificador" => "bib9" "etiqueta" => "Bentler and Bonett, 1980" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Significance Test and Goodness of Fit in the Analysis of Covariance Structures" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "P.M. Bentler" 1 => "D.G. Bonett" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Psychological Bulletin" "fecha" => "1980" "volumen" => "3" "numero" => "88" "paginaInicial" => "588" "paginaFinal" => "606" ] ] ] ] ] ] 9 => array:3 [ "identificador" => "bib10" "etiqueta" => "Berry, 1995" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Relationship Marketing of Services — Growing Interest, Emerging Perspectives" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "L.L. Berry" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of the Academy of Marketing Science" "fecha" => "1995" "volumen" => "23" "numero" => "4" "paginaInicial" => "236" "paginaFinal" => "245" ] ] ] ] ] ] 10 => array:3 [ "identificador" => "bib11" "etiqueta" => "Bhattacherjee, 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Individual Trust in online Firms: Scale Development and Initial Trust" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "A. Bhattacherjee" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of Management of Information Systems" "fecha" => "2002" "volumen" => "19" "numero" => "1" "paginaInicial" => "213" "paginaFinal" => "243" ] ] ] ] ] ] 11 => array:3 [ "identificador" => "bib12" "etiqueta" => "Blesa, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Influencia de la Orientación al Mercado del Fabricante en la s Relaciones en el canal de Distribución" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "A. Blesa" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "2000" "editorial" => "Universidad de Valencia" "editorialLocalizacion" => "Tesis Doctoral" ] ] ] ] ] ] 12 => array:3 [ "identificador" => "bib13" "etiqueta" => "Bollen, 1989" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Structural Equations with Latent Variables" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "K.A. Bollen" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "1989" "editorial" => "John Wiley and Sons" "editorialLocalizacion" => "New York" ] ] ] ] ] ] 13 => array:3 [ "identificador" => "bib14" "etiqueta" => "Bridges et al., 2005" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Attracting and Retaining Online Buyers: Comparing B2C and B2B Customers" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "E. Bridges" 1 => "R.E. Goldsmith" 2 => "C.F. Hofacker" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:4 [ "titulo" => "Capítulo I: Advances in Electronic Marketing" "fecha" => "2005" "editorial" => "Idea Group Inc" "editorialLocalizacion" => "USA" ] ] ] ] ] ] 14 => array:3 [ "identificador" => "bib15" "etiqueta" => "Chou et al., 1991" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Scaled Test Statistic and Roboust Standard Errors for Nonnormal Data in Covariance Structure Analysis" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "C.P. Chou" 1 => "P.M. Bentler" 2 => "A. Satorra" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "British Journal of Mathematical and Statistical Psychology" "fecha" => "1991" "volumen" => "44" "paginaInicial" => "347" "paginaFinal" => "357" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/1772802" "web" => "Medline" ] ] ] ] ] ] ] ] 15 => array:3 [ "identificador" => "bib16" "etiqueta" => "Churchill, 1979" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A Paradigm for Developing Better Measures for Marketing Constructs" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "G.A. Churchill" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of Marketing Research" "fecha" => "1979" "volumen" => "16" "numero" => "1" "paginaInicial" => "64" "paginaFinal" => "73" ] ] ] ] ] ] 16 => array:3 [ "identificador" => "bib17" "etiqueta" => "Clemons and Mcfarlan, 1986" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Telecom: Hook Up or Lose Out" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "E.K. Clemons" 1 => "F.W. Mcfarlan" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:4 [ "tituloSerie" => "Harvard Business Review, julio-agosto" "fecha" => "1986" "paginaInicial" => "91" "paginaFinal" => "97" ] ] ] ] ] ] 17 => array:3 [ "identificador" => "bib18" "etiqueta" => "Corbitt et al., 2003" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Trust and e-commerce: a study of consumer perceptions" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "B.J. Corbitt" 1 => "T. Thanasankit" 2 => "H. Yi" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Electronic Commerce Research and Applications" "fecha" => "2003" "volumen" => "2" "numero" => "3" "paginaInicial" => "203" "paginaFinal" => "215" ] ] ] ] ] ] 18 => array:3 [ "identificador" => "bib19" "etiqueta" => "Cravens, 1995" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Introduction to the Special Issue" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "D.W. Cravens" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Journal of the Academy of Marketing Science" "fecha" => "1995" "volumen" => "23" "numero" => "4" "paginaInicial" => "p235" ] ] ] ] ] ] 19 => array:3 [ "identificador" => "bib20" "etiqueta" => "Davis et al., 1999" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Retailer-Consumer marketing Relationship is a Computer-mediated environment (CME)" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "R. Davis" 1 => "M. Buchanan" 2 => "R. Brodie" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Australasian Journal of Marketing" "fecha" => "1999" "volumen" => "7" "numero" => "1" "paginaInicial" => "89" "paginaFinal" => "101" ] ] ] ] ] ] 20 => array:3 [ "identificador" => "bib21" "etiqueta" => "Degeratu et al., 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer Choice Behaviour in Online and Traditional Supermarkets: The Effects of Brand Name, price and Other Search Attributes" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "A.M. Degeratu" 1 => "A. Rangaswamy" 2 => "Wu Jianan" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "International Journal of Research in Marketing" "fecha" => "2000" "volumen" => "17" "paginaInicial" => "55" "paginaFinal" => "78" ] ] ] ] ] ] 21 => array:3 [ "identificador" => "bib22" "etiqueta" => "Dontu et al., 1999" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "The Internet Shopper" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "N. Dontu" 1 => "A. García" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of Advertising Research" "fecha" => "1999" "volumen" => "39" "numero" => "3" "paginaInicial" => "52" "paginaFinal" => "58" ] ] ] ] ] ] 22 => array:3 [ "identificador" => "bib23" "etiqueta" => "Esteban et al., 1997" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Principios de Marketing" "autores" => array:1 [ 0 => array:2 [ "etal" => true "autores" => array:1 [ 0 => "A. Esteban" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "1997" "editorial" => "ESIC" "editorialLocalizacion" => "Madrid" ] ] ] ] ] ] 23 => array:3 [ "identificador" => "bib24" "etiqueta" => "Eurostat, 2002" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Eurostat (2002), «E-commerce in Europe», ISNN 1561–4840, <a class="elsevierStyleInterRef" href="http://europa.eu.int/comm">http://europa.eu.int/comm</a>" ] ] ] 24 => array:3 [ "identificador" => "bib25" "etiqueta" => "Forsythe and Shi, 2003" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer Patronage and Risk Perceptions in Internet Shopping" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "S.M. Forsythe" 1 => "B. Shi" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Journal of Business Research" "fecha" => "2003" "volumen" => "56" "paginaInicial" => "867" "paginaFinal" => "875" ] ] ] ] ] ] 25 => array:3 [ "identificador" => "bib26" "etiqueta" => "Gattiker et al., 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Using the Internet for B2B activities: a Review and Future Directions for Research" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "U.E. Gattiker" 1 => "S. Perlusz" 2 => "K. Bohmann" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Internet Research: Electronic Networking Applications and Policy" "fecha" => "2000" "volumen" => "9" "numero" => "2" "paginaInicial" => "126" "paginaFinal" => "140" ] ] ] ] ] ] 26 => array:3 [ "identificador" => "bib27" "etiqueta" => "Gil pechuan, 2003" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Gil Pechuan, I. (2003), «Comercio Electrónico I» y «Comercio Electrónico II», en <span class="elsevierStyleItalic">http://ttt.upv.es/∼igil/04.htm</span>." ] ] ] 27 => array:3 [ "identificador" => "bib28" "etiqueta" => "Goldsmith, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "How Innovativeness Differentiates Online Buyers" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "R.E. Goldsmith" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Quarterly Journal of electronic Commerce" "fecha" => "2000" "volumen" => "1" "numero" => "4" "paginaInicial" => "459" "paginaFinal" => "478" ] ] ] ] ] ] 28 => array:3 [ "identificador" => "bib29" "etiqueta" => "Hair et al., 1997" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Electronic Marketing: Future Possibilities" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "F. Hair" 1 => "J.R. William" 2 => "W. Keep" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "titulo" => "Electronic Marketing and the Consumer" "fecha" => "1997" "editorial" => "Sage publications Inc" ] ] ] ] ] ] 29 => array:3 [ "identificador" => "bib30" "etiqueta" => "Hair et al., 1999" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Análisis Multivariante" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:4 [ 0 => "J.F. Hair" 1 => "R.E. Anderson" 2 => "R.L. Tatham" 3 => "W.C. Black" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:4 [ "edicion" => "(5.ª edición)" "fecha" => "1999" "editorial" => "Prentice Hall" "editorialLocalizacion" => "Madrid" ] ] ] ] ] ] 30 => array:3 [ "identificador" => "bib31" "etiqueta" => "Hildebrant, 1987" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer retail Satisfaction in rural areas: A reanalysis of Survey Data" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "L. Hildebrant" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Journal of Economic Psychology" "fecha" => "1987" "volumen" => "8" "paginaInicial" => "19" "paginaFinal" => "42" ] ] ] ] ] ] 31 => array:3 [ "identificador" => "bib32" "etiqueta" => "Hofacker, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Internet Marketing" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "C.F. Hofacker" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "2001" "editorial" => "Wiley" "editorialLocalizacion" => "New York" ] ] ] ] ] ] 32 => array:3 [ "identificador" => "bib33" "etiqueta" => "Hoffman and Novak, 1996" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Marketing in Hypermedia Computer-mediater environments: conceptual foundations" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "Hoffman" 1 => "T.P. Novak" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:4 [ "tituloSerie" => "Journal of Marketing," "fecha" => "1996" "paginaInicial" => "50" "paginaFinal" => "68" ] ] ] ] ] ] 33 => array:3 [ "identificador" => "bib34" "etiqueta" => "Honeycutt et al., 1998" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Marketing Industrial Products on The Internet" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "E.D. Honeycutt" 1 => "T.B. Flaherty" 2 => "K. Benassi" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Industrial Marketing Management" "fecha" => "1998" "numero" => "27" "paginaInicial" => "63" "paginaFinal" => "72" ] ] ] ] ] ] 34 => array:3 [ "identificador" => "bib35" "etiqueta" => "Hu et al., 1992" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Can Test Statistics in Covariance structure Analysis be Trusted?" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "L. Hu" 1 => "P.M. Bentler" 2 => "Y. Kano" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Psychological Bulletin" "fecha" => "1992" "volumen" => "112" "paginaInicial" => "351" "paginaFinal" => "362" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/1454899" "web" => "Medline" ] ] ] ] ] ] ] ] 35 => array:3 [ "identificador" => "bib36" "etiqueta" => "Jarvenpaa et al., 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer Trust in an Internet Store" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "S. Jarvenpaa" 1 => "N. Tractinsky" 2 => "M. Vitale" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Information Technology and Management" "fecha" => "2000" "volumen" => "1" "numero" => "1–2" "paginaInicial" => "45" "paginaFinal" => "71" ] ] ] ] ] ] 36 => array:3 [ "identificador" => "bib37" "etiqueta" => "Jaworsky et al., 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Internet Marketing: Building advantage in a Networked Economy" "autores" => array:1 [ 0 => array:2 [ "etal" => true "autores" => array:1 [ 0 => "B. Jaworsky" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "2002" "editorial" => "McGraw-Hill" "editorialLocalizacion" => "NY" ] ] ] ] ] ] 37 => array:3 [ "identificador" => "bib38" "etiqueta" => "Kalakota and Whinston, 1996" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Frontiers of The Electronic Commerce" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "R. Kalakota" 1 => "A.B. Whinston" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "1996" "editorial" => "Addison-Wesley, Reading" "editorialLocalizacion" => "MA" ] ] ] ] ] ] 38 => array:3 [ "identificador" => "bib39" "etiqueta" => "Kalyanam and Mclntyre, 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "The E-Marketing Mix: A Contribution of the E-Tailing Wars" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "K. Kalyanam" 1 => "S. Mclntyre" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of the Academy of Marketing Science" "fecha" => "2002" "volumen" => "30" "numero" => "4" "paginaInicial" => "487" "paginaFinal" => "499" ] ] ] ] ] ] 39 => array:3 [ "identificador" => "bib40" "etiqueta" => "Keeney, 1999" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "The Value of Internet Commerce to the Customer" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "R.L. Keeney" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Management Science" "fecha" => "1999" "volumen" => "45" "numero" => "4" "paginaInicial" => "533" "paginaFinal" => "542" ] ] ] ] ] ] 40 => array:3 [ "identificador" => "bib41" "etiqueta" => "Kolesar and Galbraith, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A Service-Marketing Perspective on E-retailing: implications for E-tailers and Directions for Further Research" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "M.B. Kolesar" 1 => "R.W. Galbraith" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Internet Research: Electronic Networking Applications and Policy" "fecha" => "2000" "volumen" => "10" "numero" => "5" "paginaInicial" => "424" "paginaFinal" => "438" ] ] ] ] ] ] 41 => array:3 [ "identificador" => "bib42" "etiqueta" => "La and Kandampully, :, 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Electronic retailing and distribution of services: cyber intermediaries that serve customers and service providers" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "K.V. La" 1 => "J. Kandampully" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Managing service quality" "fecha" => "2002" "volumen" => "12" "numero" => "2" "paginaInicial" => "100" "paginaFinal" => "116" ] ] ] ] ] ] 42 => array:3 [ "identificador" => "bib43" "etiqueta" => "Lee and Turban, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A Trust Model for Consumer Internet Shopping" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "M.K.O. Lee" 1 => "E. Turban" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "International Journal of Electronic Commerce" "fecha" => "2001" "volumen" => "6" "numero" => "1" "paginaInicial" => "75" "paginaFinal" => "91" ] ] ] ] ] ] 43 => array:3 [ "identificador" => "bib44" "etiqueta" => "Lenhart, 2003" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Lenhart, A. (2003), <span class="elsevierStyleItalic">The Ever-Shifting Internet Population: A New Look at Internet access and the Digital Divide</span>, Pew Internet and American Life Project, en <a class="elsevierStyleInterRef" href="http://www.pewinternet.org/">http://www.pewinternet.org</a> (15 de julio)." ] ] ] 44 => array:3 [ "identificador" => "bib45" "etiqueta" => "Liao and Cheung, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Internet-based E-Shopping and Consumer Attitudes: An Empirical Study" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "Z. Liao" 1 => "M.T. Cheung" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1093/femsle/fnu005" "Revista" => array:6 [ "tituloSerie" => "Information & Management" "fecha" => "2001" "volumen" => "38" "paginaInicial" => "299" "paginaFinal" => "306" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/25790488" "web" => "Medline" ] ] ] ] ] ] ] ] 45 => array:3 [ "identificador" => "bib46" "etiqueta" => "Luque et al., 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Técnicas de Análisis de Datos en Investigación de Mercados" "autores" => array:1 [ 0 => array:2 [ "etal" => true "autores" => array:1 [ 0 => "T. Luque" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "2000" "editorial" => "Pirámide" "editorialLocalizacion" => "Madrid" ] ] ] ] ] ] 46 => array:3 [ "identificador" => "bib47" "etiqueta" => "Lynch and Ariely, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Wine online: Search cost affect competition on price, quality and distribution" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "J.G. Lynch" 1 => "D. Ariely" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Marketing Scencie" "fecha" => "2000" "volumen" => "19" "paginaInicial" => "83" "paginaFinal" => "103" ] ] ] ] ] ] 47 => array:3 [ "identificador" => "bib48" "etiqueta" => "Meuter et al., 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Self-service technologies: understanding customer satisfaction with technology-based service encounters" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:4 [ 0 => "M.L Meuter" 1 => "A.L. Ostrom" 2 => "R.L. Roundtree" 3 => "M.J. Bitner" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Journal of Marketing" "fecha" => "2000" "volumen" => "64" "paginaInicial" => "50" "paginaFinal" => "64" ] ] ] ] ] ] 48 => array:3 [ "identificador" => "bib49" "etiqueta" => "Mohdal, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Now or Never, How Companies must change today to win the battle for Internet consumers" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "M. Mohdal" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "2000" "editorial" => "Harper Business" "editorialLocalizacion" => "New York" ] ] ] ] ] ] 49 => array:3 [ "identificador" => "bib50" "etiqueta" => "Nurosis, 1993" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Spss: Statistical Data Analysis" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "M.J. Nurosis" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:2 [ "fecha" => "1993" "editorial" => "Spss Inc" ] ] ] ] ] ] 50 => array:3 [ "identificador" => "bib51" "etiqueta" => "Parasuraman, 1998" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Parasuraman, A. (1998), «Implications of the increasing role of the technology in service delivery», <span class="elsevierStyleItalic">Jornada técnica sobre la calidad, innovación y tecnología</span>, Sevilla." ] ] ] 51 => array:3 [ "identificador" => "bib52" "etiqueta" => "Pavlou, 2003" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer Acceptance of Electronic Commerce —integrating trust and Risk with the Technology acceptance Model" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "P.A Pavlou" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "International Journal of Electronic Commerce" "fecha" => "2003" "volumen" => "7" "numero" => "3" "paginaInicial" => "69" "paginaFinal" => "103" ] ] ] ] ] ] 52 => array:3 [ "identificador" => "bib53" "etiqueta" => "Peppers and Rogers, 1995" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A new marketing paradigm: Share of customer, not market share" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "D. Peppers" 1 => "M. Rogers" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Managing Service Quality" "fecha" => "1995" "volumen" => "5" "numero" => "3" "paginaInicial" => "48" "paginaFinal" => "51" ] ] ] ] ] ] 53 => array:3 [ "identificador" => "bib54" "etiqueta" => "Porter, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Strategy and the Internet" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "M.E Porter" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:7 [ "tituloSerie" => "Harvard Business Review" "fecha" => "2001" "volumen" => "79" "numero" => "3" "paginaInicial" => "63" "paginaFinal" => "78" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/11550631" "web" => "Medline" ] ] ] ] ] ] ] ] 54 => array:3 [ "identificador" => "bib55" "etiqueta" => "Reibstein, 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "What Attracts Customers to Online, and What Keeps Them Coming Back" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "D.J. Reibstein" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of the academy of Marketing Science" "fecha" => "2002" "volumen" => "30" "numero" => "4" "paginaInicial" => "465" "paginaFinal" => "473" ] ] ] ] ] ] 55 => array:3 [ "identificador" => "bib56" "etiqueta" => "Rich, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "The Direction of Marketing Relationships" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "M.K. Rich" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.2105/AJPH.2014.302436" "Revista" => array:7 [ "tituloSerie" => "Journal of Business & Industrial Marketing" "fecha" => "2000" "volumen" => "15" "numero" => "2/3" "paginaInicial" => "170" "paginaFinal" => "179" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/25790412" "web" => "Medline" ] ] ] ] ] ] ] ] 56 => array:3 [ "identificador" => "bib57" "etiqueta" => "Rohm and Swaminathan, 2004" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A Typology of Online Shoppers Based on Shopping Motivations" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "A.J. Rohm" 1 => "V. Swaminathan" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of Business Research" "fecha" => "2004" "volumen" => "57" "numero" => "7" "paginaInicial" => "748" "paginaFinal" => "757" ] ] ] ] ] ] 57 => array:3 [ "identificador" => "bib58" "etiqueta" => "Schiffman and Kanuk, 1997" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer Behaviour" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "L.G. Schiffman" 1 => "L.L. Kanuk" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:2 [ "fecha" => "1997" "editorial" => "Prentice Hall" ] ] ] ] ] ] 58 => array:3 [ "identificador" => "bib59" "etiqueta" => "Schrage, 1997" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Schrage, M. (1997), «The Relationship Revolution», trabajo presentado en el <span class="elsevierStyleItalic">Merrill Lynch Forum</span>." ] ] ] 59 => array:3 [ "identificador" => "bib60" "etiqueta" => "Sheth and Mittal, 1995" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "A Framework Managing Customer Expectations" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "J.N. Sheth" 1 => "B. Mittal" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:4 [ "titulo" => "working paper," "fecha" => "1995" "editorial" => "Emory university, Center for Relationship Marketing" "editorialLocalizacion" => "Atlanta, GA" ] ] ] ] ] ] 60 => array:3 [ "identificador" => "bib61" "etiqueta" => "Sisodia and Wolfe, 2000" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Information Technology: Its Role in Building, Maintaining and Enhance Relationships" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "R.S. Sisodia" 1 => "D.B. Wolfe" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "titulo" => "Handbook of Relationship Marketing" "fecha" => "2000" "editorial" => "Sage Publications" ] ] ] ] ] ] 61 => array:3 [ "identificador" => "bib62" "etiqueta" => "Steenkamp and Van trijp, 1991" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "The Use of LISREL in Validating Marketing Constructs" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "J.B. Steenkamp" 1 => "H.C.M. Van Trijp" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "International Journal of Research in Marketing" "fecha" => "1991" "volumen" => "8" "paginaInicial" => "283" "paginaFinal" => "299" ] ] ] ] ] ] 62 => array:3 [ "identificador" => "bib63" "etiqueta" => "Tan and Thoen, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Toward a generic Model of Trust for Electronic Commerce" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "Y.W. Tan" 1 => "W. Thoen" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "International Journal of Electronic Commerce" "fecha" => "2001" "volumen" => "5" "numero" => "2" "paginaInicial" => "61" "paginaFinal" => "74" ] ] ] ] ] ] 63 => array:3 [ "identificador" => "bib64" "etiqueta" => "Teo et al., 1999" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Intrinsic and Extrinsic Motivation in Internet Usage" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "T.S.H. Teo" 1 => "V.K.G. Lim" 2 => "R.Y.C. Lai" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Omega International Journal of Management Science" "fecha" => "1999" "volumen" => "27" "numero" => "1" "paginaInicial" => "25" "paginaFinal" => "37" ] ] ] ] ] ] 64 => array:3 [ "identificador" => "bib65" "etiqueta" => "Torkzadeh and Dhillon, 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Measuring factors that influence the Success of Internet Commerce" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "G. Torkzadeh" 1 => "G. Dhillon" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Information Systems Research" "fecha" => "2002" "volumen" => "13" "numero" => "2" "paginaInicial" => "187" "paginaFinal" => "204" ] ] ] ] ] ] 65 => array:3 [ "identificador" => "bib66" "etiqueta" => "Trocchia and Janda, 2003" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "How do consumers evaluate Internet retail service quality?" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "P.J. Trocchia" 1 => "S. Janda" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of Services Marketing" "fecha" => "2003" "volumen" => "17" "numero" => "3" "paginaInicial" => "243" "paginaFinal" => "253" ] ] ] ] ] ] 66 => array:3 [ "identificador" => "bib67" "etiqueta" => "Uriel, 1995" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Análisis de Datos: Series Temporales y Análisis Multivariante" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "E. Uriel" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "1995" "editorial" => "Editorial AC" "editorialLocalizacion" => "Madrid" ] ] ] ] ] ] 67 => array:3 [ "identificador" => "bib68" "etiqueta" => "Van den poel and Leunis, 1999" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Consumer Acceptance of the Internet as a Channel of Distribution" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "D. Van den poel" 1 => "J. Leunis" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "Journal of Business Research" "fecha" => "1999" "volumen" => "45" "numero" => "3" "paginaInicial" => "249" "paginaFinal" => "256" ] ] ] ] ] ] 68 => array:3 [ "identificador" => "bib69" "etiqueta" => "Velicer and Jackson, 1990" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Component Analysis versus Common Factor Analysis: some Issues in Selecting and Appropriate Procedure" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "W.F. Velicer" 1 => "D.N. Jackson" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Multivariate Behavioural Research" "fecha" => "1990" "volumen" => "25" "paginaInicial" => "1" "paginaFinal" => "28" ] ] ] ] ] ] 69 => array:3 [ "identificador" => "bib70" "etiqueta" => "Villanueva and e Iniesta, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Factores Inhibidores en la Adopción de Internet como Canal de Compra" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "J. Villanueva" 1 => "F. Iniesta" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "Economía Industrial" "fecha" => "2001" "volumen" => "340" "paginaInicial" => "93" "paginaFinal" => "100" ] ] ] ] ] ] 70 => array:3 [ "identificador" => "bib71" "etiqueta" => "Walker et al., 2002" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Technology Enabled Service Delivery, An Investigation of Reasons Affecting Customer adoption and Rejection" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:4 [ 0 => "R.H. Walker" 1 => "M. Craig-Lees" 2 => "R. Hecker" 3 => "H. Francis" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:5 [ "tituloSerie" => "International Journal of Service Industry Management" "fecha" => "2002" "volumen" => "13" "paginaInicial" => "91" "paginaFinal" => "106" ] ] ] ] ] ] 71 => array:3 [ "identificador" => "bib72" "etiqueta" => "Wells, 1998" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Managing Information Technology for one to one Customer Interaction" "autores" => array:1 [ 0 => array:2 [ "etal" => true "autores" => array:1 [ 0 => "J. Wells" ] ] ] ] ] "host" => array:1 [ 0 => array:2 [ "doi" => "10.1093/femsle/fnu005" "Revista" => array:6 [ "tituloSerie" => "Information & Management" "fecha" => "1998" "volumen" => "35" "paginaInicial" => "53" "paginaFinal" => "62" "link" => array:1 [ 0 => array:2 [ "url" => "https://www.ncbi.nlm.nih.gov/pubmed/25790488" "web" => "Medline" ] ] ] ] ] ] ] ] 72 => array:3 [ "identificador" => "bib73" "etiqueta" => "Whinston et al., 1997" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "The Economics of Electronic Commerce" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:3 [ 0 => "A.B. Whinston" 1 => "S. Choi" 2 => "D. Stahl" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Libro" => array:3 [ "fecha" => "1997" "editorial" => "Mcmillan Technical Publishing" "editorialLocalizacion" => "Indianapolis" ] ] ] ] ] ] 73 => array:3 [ "identificador" => "bib74" "etiqueta" => "Wolfinbarger and Gilly, 2001" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Shopping online for freedom, control, and fun" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:2 [ 0 => "M. Wolfinbarger" 1 => "M.C. Gilly" ] ] ] ] ] "host" => array:1 [ 0 => array:1 [ "Revista" => array:6 [ "tituloSerie" => "California Management Review" "fecha" => "2001" "volumen" => "43" "numero" => "2" "paginaInicial" => "34" "paginaFinal" => "55" ] ] ] ] ] ] ] ] ] ] ] "idiomaDefecto" => "es" "url" => "/11385758/0000001000000031/v1_201305081300/S1138575807700816/v1_201305081300/es/main.assets" "Apartado" => null "PDF" => "https://static.elsevier.es/multimedia/11385758/0000001000000031/v1_201305081300/S1138575807700816/v1_201305081300/es/main.pdf?idApp=UINPBA00004N&text.app=https://www.elsevier.es/" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1138575807700816?idApp=UINPBA00004N" ]
| año/Mes | Html | Total | |
|---|---|---|---|
| 2024 Noviembre | 1 | 2 | 3 |
| 2024 Octubre | 4 | 15 | 19 |
| 2024 Septiembre | 5 | 17 | 22 |
| 2024 Agosto | 11 | 9 | 20 |
| 2024 Julio | 4 | 3 | 7 |
| 2024 Junio | 8 | 20 | 28 |
| 2024 Mayo | 3 | 11 | 14 |
| 2024 Abril | 4 | 4 | 8 |
| 2024 Marzo | 7 | 4 | 11 |
| 2024 Febrero | 10 | 13 | 23 |
| 2024 Enero | 10 | 3 | 13 |
| 2023 Diciembre | 6 | 9 | 15 |
| 2023 Noviembre | 3 | 7 | 10 |
| 2023 Octubre | 10 | 12 | 22 |
| 2023 Septiembre | 6 | 7 | 13 |
| 2023 Agosto | 2 | 3 | 5 |
| 2023 Julio | 3 | 6 | 9 |
| 2023 Junio | 5 | 4 | 9 |
| 2023 Mayo | 3 | 4 | 7 |
| 2023 Abril | 4 | 7 | 11 |
| 2023 Marzo | 13 | 35 | 48 |
| 2023 Febrero | 5 | 5 | 10 |
| 2023 Enero | 1 | 9 | 10 |
| 2022 Diciembre | 6 | 10 | 16 |
| 2022 Noviembre | 4 | 14 | 18 |
| 2022 Octubre | 7 | 12 | 19 |
| 2022 Septiembre | 10 | 8 | 18 |
| 2022 Agosto | 5 | 13 | 18 |
| 2022 Julio | 5 | 8 | 13 |
| 2022 Junio | 4 | 10 | 14 |
| 2022 Mayo | 5 | 12 | 17 |
| 2022 Abril | 5 | 10 | 15 |
| 2022 Marzo | 12 | 8 | 20 |
| 2022 Febrero | 6 | 9 | 15 |
| 2022 Enero | 5 | 11 | 16 |
| 2021 Diciembre | 8 | 12 | 20 |
| 2021 Noviembre | 6 | 9 | 15 |
| 2021 Octubre | 11 | 13 | 24 |
| 2021 Septiembre | 7 | 7 | 14 |
| 2021 Agosto | 4 | 5 | 9 |
| 2021 Julio | 5 | 3 | 8 |
| 2021 Junio | 13 | 4 | 17 |
| 2021 Mayo | 12 | 8 | 20 |
| 2021 Abril | 13 | 8 | 21 |
| 2021 Marzo | 17 | 6 | 23 |
| 2021 Febrero | 2 | 18 | 20 |
| 2021 Enero | 11 | 11 | 22 |
| 2020 Diciembre | 3 | 7 | 10 |
| 2020 Noviembre | 7 | 14 | 21 |
| 2020 Octubre | 3 | 12 | 15 |
| 2020 Septiembre | 14 | 13 | 27 |
| 2020 Agosto | 9 | 16 | 25 |
| 2020 Julio | 4 | 14 | 18 |
| 2020 Junio | 5 | 13 | 18 |
| 2020 Mayo | 8 | 12 | 20 |
| 2020 Abril | 2 | 7 | 9 |
| 2020 Marzo | 4 | 12 | 16 |
| 2020 Febrero | 1 | 5 | 6 |
| 2020 Enero | 2 | 10 | 12 |
| 2019 Diciembre | 5 | 11 | 16 |
| 2019 Noviembre | 1 | 7 | 8 |
| 2019 Octubre | 2 | 29 | 31 |
| 2019 Septiembre | 3 | 22 | 25 |
| 2019 Agosto | 2 | 22 | 24 |
| 2019 Julio | 2 | 34 | 36 |
| 2019 Junio | 14 | 28 | 42 |
| 2019 Mayo | 50 | 76 | 126 |
| 2019 Abril | 21 | 82 | 103 |
| 2019 Marzo | 3 | 32 | 35 |
| 2019 Febrero | 7 | 38 | 45 |
| 2019 Enero | 1 | 39 | 40 |
| 2018 Diciembre | 2 | 30 | 32 |
| 2018 Noviembre | 6 | 90 | 96 |
| 2018 Octubre | 4 | 24 | 28 |
| 2018 Septiembre | 6 | 70 | 76 |
| 2018 Agosto | 3 | 146 | 149 |
| 2018 Julio | 2 | 156 | 158 |
| 2018 Junio | 5 | 203 | 208 |
| 2018 Mayo | 1 | 203 | 204 |
| 2018 Abril | 2 | 147 | 149 |
| 2018 Marzo | 1 | 86 | 87 |
| 2018 Febrero | 4 | 43 | 47 |
| 2018 Enero | 5 | 24 | 29 |
| 2017 Diciembre | 2 | 39 | 41 |
| 2017 Noviembre | 5 | 72 | 77 |
| 2017 Octubre | 7 | 53 | 60 |
| 2017 Septiembre | 2 | 48 | 50 |
| 2017 Agosto | 9 | 46 | 55 |
| 2017 Julio | 7 | 38 | 45 |
| 2017 Junio | 12 | 39 | 51 |
| 2017 Mayo | 18 | 32 | 50 |
| 2017 Abril | 18 | 40 | 58 |
| 2017 Marzo | 10 | 60 | 70 |
| 2017 Febrero | 14 | 51 | 65 |
| 2017 Enero | 3 | 26 | 29 |
| 2016 Diciembre | 4 | 56 | 60 |
| 2016 Noviembre | 7 | 81 | 88 |
| 2016 Octubre | 16 | 69 | 85 |
| 2016 Septiembre | 11 | 50 | 61 |
| 2016 Agosto | 9 | 36 | 45 |
| 2016 Julio | 3 | 8 | 11 |
| 2016 Junio | 8 | 55 | 63 |
| 2016 Mayo | 6 | 68 | 74 |
| 2016 Abril | 4 | 43 | 47 |
| 2016 Marzo | 5 | 25 | 30 |
| 2016 Febrero | 2 | 37 | 39 |
| 2016 Enero | 6 | 32 | 38 |
| 2015 Diciembre | 10 | 44 | 54 |
| 2015 Noviembre | 8 | 52 | 60 |
| 2015 Octubre | 10 | 37 | 47 |
| 2015 Septiembre | 10 | 16 | 26 |
| 2015 Agosto | 4 | 16 | 20 |
| 2015 Julio | 6 | 11 | 17 |
| 2015 Junio | 9 | 10 | 19 |
| 2015 Mayo | 6 | 14 | 20 |
| 2015 Abril | 4 | 7 | 11 |
| 2015 Marzo | 2 | 8 | 10 |
| 2015 Febrero | 17 | 2 | 19 |
| 2015 Enero | 14 | 3 | 17 |
| 2014 Diciembre | 11 | 5 | 16 |
| 2014 Noviembre | 15 | 2 | 17 |
| 2014 Octubre | 22 | 1 | 23 |
| 2014 Septiembre | 16 | 1 | 17 |
| 2014 Agosto | 16 | 1 | 17 |
| 2014 Julio | 23 | 4 | 27 |
| 2014 Junio | 17 | 1 | 18 |
| 2014 Mayo | 11 | 2 | 13 |
| 2014 Abril | 13 | 10 | 23 |
| 2014 Marzo | 27 | 43 | 70 |
| 2014 Febrero | 25 | 22 | 47 |
| 2014 Enero | 33 | 26 | 59 |
| 2013 Diciembre | 27 | 19 | 46 |
| 2013 Noviembre | 35 | 41 | 76 |
| 2013 Octubre | 42 | 39 | 81 |
| 2013 Septiembre | 49 | 37 | 86 |
| 2013 Agosto | 34 | 23 | 57 |
| 2013 Julio | 43 | 36 | 79 |
| 2013 Junio | 31 | 36 | 67 |
| 2013 Mayo | 26 | 20 | 46 |
| 2013 Abril | 30 | 27 | 57 |
| 2013 Marzo | 31 | 22 | 53 |
| 2013 Febrero | 31 | 14 | 45 |
| 2013 Enero | 20 | 11 | 31 |
| 2012 Diciembre | 10 | 4 | 14 |
| 2012 Noviembre | 19 | 15 | 34 |
| 2012 Octubre | 8 | 7 | 15 |
| 2012 Septiembre | 8 | 5 | 13 |
| 2012 Enero | 80 | 0 | 80 |
Mostrar todo
