Selección de franquiciados mediante simulación con análisis conjunto
* Departamento de Economía, Métodos Cuantitativos e Hª Económica, Universidad Pablo de Olavide. Ctra. de Utrera, km. 1, s/n, 41013 Sevilla (España). Tfn. (34) 954349171 — Fax: (34) 954349339
** Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing), Universidad de Sevilla. Avda. Ramón y Cajal, n° 1, 41018 Sevilla (España). Tfn. (34) 954554427 / Fax: (34) 954556989
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Moyano Fuentes, S. Bruque Cámara, J. Eisenberg" "autores" => array:3 [ 0 => array:2 [ "nombre" => "J." "apellidos" => "Moyano Fuentes" ] 1 => array:2 [ "nombre" => "S." "apellidos" => "Bruque Cámara" ] 2 => array:2 [ "nombre" => "J." "apellidos" => "Eisenberg" ] ] ] ] ] "idiomaDefecto" => "en" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1138575807700865?idApp=UINPBA00004N" "url" => "/11385758/0000001000000031/v1_201305081300/S1138575807700865/v1_201305081300/en/main.assets" ] "es" => array:12 [ "idiomaDefecto" => true "titulo" => "Selección de franquiciados mediante simulación con análisis conjunto" "tieneTextoCompleto" => 0 "paginas" => array:1 [ 0 => array:2 [ "paginaInicial" => "171" "paginaFinal" => "201" ] ] "autores" => array:1 [ 0 => array:3 [ "autoresLista" => "J.M. Ramírez Hurtado, F.J. Rondán Cataluña, F.M.ª Guerero Casas" "autores" => array:3 [ 0 => array:4 [ "nombre" => "J.M." "apellidos" => "Ramírez Hurtado" "email" => array:1 [ 0 => "jmramhur@upo.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] ] ] 1 => array:4 [ "nombre" => "F.J." "apellidos" => "Rondán Cataluña" "email" => array:1 [ 0 => "rondan@us.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">**</span>" "identificador" => "aff0010" ] ] ] 2 => array:4 [ "nombre" => "F.M.ª" "apellidos" => "Guerero Casas" "email" => array:1 [ 0 => "fguecas@upo.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] ] ] ] "afiliaciones" => array:2 [ 0 => array:3 [ "entidad" => "Departamento de Economía, Métodos Cuantitativos e Hª Económica, Universidad Pablo de Olavide. Ctra. de Utrera, km. 1, s/n, 41013 Sevilla (España). Tfn. (34) 954349171 — Fax: (34) 954349339" "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing), Universidad de Sevilla. Avda. Ramón y Cajal, n° 1, 41018 Sevilla (España). Tfn. (34) 954554427 / Fax: (34) 954556989" "etiqueta" => "<span class="elsevierStyleSup">**</span>" "identificador" => "aff0010" ] ] ] ] "pdfFichero" => "main.pdf" "tienePdf" => true "PalabrasClave" => array:2 [ "es" => array:1 [ 0 => array:4 [ "clase" => "keyword" "titulo" => "Palabras clave" "identificador" => "xpalclavsec130565" "palabras" => array:4 [ 0 => "simulación" 1 => "análisis conjunto" 2 => "franquiciado" 3 => "preferencias" ] ] ] "en" => array:1 [ 0 => array:4 [ "clase" => "keyword" "titulo" => "Key words" "identificador" => "xpalclavsec130566" "palabras" => array:4 [ 0 => "simulation" 1 => "conjoint analysis" 2 => "franchisee" 3 => "preferences" ] ] ] ] "tieneResumen" => true "resumen" => array:2 [ "es" => array:2 [ "titulo" => "Resumen" "resumen" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">El objetivo de expansión marcado por muchas enseñas exige a los franquiciadores seleccionar a los franquiciados de forma correcta, para evitar los perjuicios adyacentes que conlleva una selección inapropiada de los mismos. Mediante la metodología de Análisis Conjunto se puede determinar el perfil de franquiciado preferido por los franquiciadores, para posteriormente utilizar esta información en el proceso de selección de candidatos. La simulación aplicada mediante Análisis Conjunto permite determinar qué y cuántos franquiciados deben ser elegidos de entre un conjunto de candidatos. En este trabajo se hace una aplicación sobre los sectores detallista, hostelería-restauración y servicios del mercado de la franquicia en España, obteniéndose que la selección de un conjunto de candidatos no sigue el mismo orden según sea el sector en el que desarrolle su actividad la enseña.</p>" ] "en" => array:2 [ "titulo" => "Abstract" "resumen" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">The goal of expansion of many franchisors requires them to select franchisees in a correct form. By means of Conjoint Analysis methodology we can to obtain the profile of franchisee preferred by the franchisors. This information can be used by the franchisors for selecting franchisees. Simulation through Conjoint Analysis permits to determine how many and which franchisees must be selected. In this paper we present an application in the retail, hotel and restaurant and services sectors of the Spanish franchise market. We conclude that the selection of a set of candidates by the franchisors depends on the activity sector.</p>" ] ] "NotaPie" => array:1 [ 0 => array:2 [ "etiqueta" => "☆" "nota" => "<p class="elsevierStyleNotepara">Los autores desean agradecer a los revisores anónimos sus valiosos comentarios y sugerencias, que han contribuido a la mejora de la versión original del presente trabajo.</p>" ] ] "bibliografia" => array:2 [ "titulo" => "Referencias Bibliográficas" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0005" "bibliografiaReferencia" => array:70 [ 0 => array:3 [ "identificador" => "bib1" "etiqueta" => "Allen, 1994" "referencia" => array:1 [ 0 => array:2 [ "contribucion" => array:1 [ 0 => array:2 [ "titulo" => "Franchisor-franchisee: Communication maintains the marriage" "autores" => array:1 [ 0 => array:2 [ "etal" => false "autores" => array:1 [ 0 => "R.L. 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| año/Mes | Html | Total | |
|---|---|---|---|
| 2024 Noviembre | 0 | 2 | 2 |
| 2024 Octubre | 6 | 5 | 11 |
| 2024 Septiembre | 6 | 7 | 13 |
| 2024 Agosto | 7 | 4 | 11 |
| 2024 Julio | 4 | 6 | 10 |
| 2024 Junio | 15 | 11 | 26 |
| 2024 Mayo | 6 | 6 | 12 |
| 2024 Abril | 5 | 3 | 8 |
| 2024 Marzo | 9 | 6 | 15 |
| 2024 Febrero | 5 | 12 | 17 |
| 2024 Enero | 4 | 3 | 7 |
| 2023 Diciembre | 7 | 8 | 15 |
| 2023 Noviembre | 5 | 8 | 13 |
| 2023 Octubre | 9 | 11 | 20 |
| 2023 Septiembre | 6 | 2 | 8 |
| 2023 Agosto | 5 | 4 | 9 |
| 2023 Julio | 4 | 3 | 7 |
| 2023 Junio | 4 | 1 | 5 |
| 2023 Mayo | 5 | 7 | 12 |
| 2023 Abril | 6 | 1 | 7 |
| 2023 Marzo | 13 | 0 | 13 |
| 2023 Febrero | 6 | 1 | 7 |
| 2023 Enero | 1 | 0 | 1 |
| 2022 Diciembre | 6 | 2 | 8 |
| 2022 Noviembre | 6 | 14 | 20 |
| 2022 Octubre | 4 | 15 | 19 |
| 2022 Septiembre | 8 | 29 | 37 |
| 2022 Agosto | 9 | 8 | 17 |
| 2022 Julio | 6 | 9 | 15 |
| 2022 Junio | 4 | 4 | 8 |
| 2022 Mayo | 6 | 4 | 10 |
| 2022 Abril | 12 | 6 | 18 |
| 2022 Marzo | 15 | 5 | 20 |
| 2022 Febrero | 10 | 9 | 19 |
| 2022 Enero | 10 | 3 | 13 |
| 2021 Diciembre | 4 | 10 | 14 |
| 2021 Noviembre | 11 | 9 | 20 |
| 2021 Octubre | 14 | 8 | 22 |
| 2021 Septiembre | 10 | 15 | 25 |
| 2021 Agosto | 15 | 5 | 20 |
| 2021 Julio | 15 | 5 | 20 |
| 2021 Junio | 6 | 6 | 12 |
| 2021 Mayo | 2 | 9 | 11 |
| 2021 Abril | 18 | 11 | 29 |
| 2021 Marzo | 9 | 9 | 18 |
| 2021 Febrero | 5 | 12 | 17 |
| 2021 Enero | 3 | 8 | 11 |
| 2020 Diciembre | 4 | 6 | 10 |
| 2020 Noviembre | 2 | 7 | 9 |
| 2020 Octubre | 3 | 3 | 6 |
| 2020 Septiembre | 3 | 8 | 11 |
| 2020 Agosto | 9 | 17 | 26 |
| 2020 Julio | 3 | 12 | 15 |
| 2020 Junio | 2 | 3 | 5 |
| 2020 Mayo | 4 | 4 | 8 |
| 2020 Abril | 2 | 3 | 5 |
| 2020 Marzo | 12 | 1 | 13 |
| 2020 Febrero | 5 | 1 | 6 |
| 2020 Enero | 9 | 9 | 18 |
| 2019 Diciembre | 9 | 8 | 17 |
| 2019 Noviembre | 3 | 2 | 5 |
| 2019 Octubre | 4 | 3 | 7 |
| 2019 Septiembre | 4 | 2 | 6 |
| 2019 Agosto | 5 | 4 | 9 |
| 2019 Julio | 10 | 4 | 14 |
| 2019 Junio | 22 | 11 | 33 |
| 2019 Mayo | 53 | 2 | 55 |
| 2019 Abril | 27 | 11 | 38 |
| 2019 Marzo | 4 | 4 | 8 |
| 2019 Febrero | 7 | 4 | 11 |
| 2019 Enero | 5 | 4 | 9 |
| 2018 Diciembre | 6 | 7 | 13 |
| 2018 Noviembre | 8 | 12 | 20 |
| 2018 Octubre | 12 | 9 | 21 |
| 2018 Septiembre | 20 | 12 | 32 |
| 2018 Agosto | 2 | 6 | 8 |
| 2018 Julio | 3 | 1 | 4 |
| 2018 Junio | 2 | 5 | 7 |
| 2018 Mayo | 7 | 1 | 8 |
| 2018 Abril | 2 | 1 | 3 |
| 2018 Marzo | 1 | 2 | 3 |
| 2018 Febrero | 1 | 1 | 2 |
| 2018 Enero | 1 | 0 | 1 |
| 2017 Diciembre | 1 | 2 | 3 |
| 2017 Noviembre | 3 | 0 | 3 |
| 2017 Octubre | 3 | 2 | 5 |
| 2017 Septiembre | 7 | 1 | 8 |
| 2017 Agosto | 11 | 1 | 12 |
| 2017 Julio | 2 | 2 | 4 |
| 2017 Junio | 8 | 1 | 9 |
| 2017 Mayo | 5 | 3 | 8 |
| 2017 Abril | 11 | 2 | 13 |
| 2017 Marzo | 8 | 10 | 18 |
| 2017 Febrero | 4 | 10 | 14 |
| 2017 Enero | 5 | 0 | 5 |
| 2016 Diciembre | 7 | 2 | 9 |
| 2016 Noviembre | 6 | 4 | 10 |
| 2016 Octubre | 6 | 3 | 9 |
| 2016 Septiembre | 5 | 6 | 11 |
| 2016 Agosto | 10 | 2 | 12 |
| 2016 Julio | 5 | 1 | 6 |
| 2016 Junio | 5 | 8 | 13 |
| 2016 Mayo | 9 | 8 | 17 |
| 2016 Abril | 10 | 3 | 13 |
| 2016 Marzo | 6 | 7 | 13 |
| 2016 Febrero | 4 | 4 | 8 |
| 2016 Enero | 8 | 6 | 14 |
| 2015 Diciembre | 9 | 7 | 16 |
| 2015 Noviembre | 5 | 6 | 11 |
| 2015 Octubre | 9 | 13 | 22 |
| 2015 Septiembre | 6 | 4 | 10 |
| 2015 Agosto | 2 | 5 | 7 |
| 2015 Julio | 5 | 4 | 9 |
| 2015 Junio | 4 | 2 | 6 |
| 2015 Mayo | 5 | 4 | 9 |
| 2015 Abril | 5 | 7 | 12 |
| 2015 Marzo | 10 | 6 | 16 |
| 2015 Febrero | 9 | 5 | 14 |
| 2015 Enero | 16 | 4 | 20 |
| 2014 Diciembre | 18 | 7 | 25 |
| 2014 Noviembre | 10 | 1 | 11 |
| 2014 Octubre | 12 | 3 | 15 |
| 2014 Septiembre | 12 | 3 | 15 |
| 2014 Agosto | 8 | 1 | 9 |
| 2014 Julio | 19 | 2 | 21 |
| 2014 Junio | 20 | 1 | 21 |
| 2014 Mayo | 12 | 1 | 13 |
| 2014 Abril | 12 | 4 | 16 |
| 2014 Marzo | 42 | 23 | 65 |
| 2014 Febrero | 21 | 12 | 33 |
| 2014 Enero | 28 | 16 | 44 |
| 2013 Diciembre | 41 | 17 | 58 |
| 2013 Noviembre | 44 | 28 | 72 |
| 2013 Octubre | 53 | 20 | 73 |
| 2013 Septiembre | 34 | 35 | 69 |
| 2013 Agosto | 47 | 32 | 79 |
| 2013 Julio | 42 | 26 | 68 |
| 2013 Junio | 53 | 27 | 80 |
| 2013 Mayo | 34 | 17 | 51 |
| 2013 Abril | 30 | 21 | 51 |
| 2013 Marzo | 23 | 22 | 45 |
| 2013 Febrero | 19 | 18 | 37 |
| 2013 Enero | 23 | 16 | 39 |
| 2012 Diciembre | 24 | 16 | 40 |
| 2012 Noviembre | 15 | 13 | 28 |
| 2012 Octubre | 7 | 1 | 8 |
| 2012 Septiembre | 13 | 4 | 17 |
| 2012 Enero | 72 | 0 | 72 |
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