El efecto de la estrategia de operaciones en los resultados empresariales y su moderación por la estrategia de negocio
* Profesora Titular de Universidad. Departamento de Administración de Empresas y Marketing. Universitat Jaume I. 12080. Castellón. Teléfono: 964-38.71.15. Fax: 64-72.85.32
** Profesora Contratada Doctor. Departamento de Administración de Empresas y Marketing. Universitat Jaume I. 12080. Castellón. Teléfono: 964-38.71.14. Fax: 964-72.85.32
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Ramírez Hurtado, F.J. Rondán Cataluña, F.M.ª Guerero Casas" "autores" => array:3 [ 0 => array:2 [ "nombre" => "J.M." "apellidos" => "Ramírez Hurtado" ] 1 => array:2 [ "nombre" => "F.J." "apellidos" => "Rondán Cataluña" ] 2 => array:2 [ "nombre" => "F.M.ª" "apellidos" => "Guerero Casas" ] ] ] ] ] "idiomaDefecto" => "es" "EPUB" => "https://multimedia.elsevier.es/PublicationsMultimediaV1/item/epub/S1138575807700877?idApp=UINPBA00004N" "url" => "/11385758/0000001000000031/v1_201305081300/S1138575807700877/v1_201305081300/es/main.assets" ] "es" => array:11 [ "idiomaDefecto" => true "titulo" => "El efecto de la estrategia de operaciones en los resultados empresariales y su moderación por la estrategia de negocio" "tieneTextoCompleto" => 0 "paginas" => array:1 [ 0 => array:2 [ "paginaInicial" => "203" "paginaFinal" => "222" ] ] "autores" => array:1 [ 0 => array:3 [ "autoresLista" => "M.ª J. Oltra Mestre, M.ª L. Flor Peris" "autores" => array:2 [ 0 => array:4 [ "nombre" => "M.ª J." "apellidos" => "Oltra Mestre" "email" => array:1 [ 0 => "oltra@uji.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] ] ] 1 => array:4 [ "nombre" => "M.ª L." "apellidos" => "Flor Peris" "email" => array:1 [ 0 => "mflor@uji.es" ] "referencia" => array:1 [ 0 => array:2 [ "etiqueta" => "<span class="elsevierStyleSup">**</span>" "identificador" => "aff0010" ] ] ] ] "afiliaciones" => array:2 [ 0 => array:3 [ "entidad" => "Profesora Titular de Universidad. Departamento de Administración de Empresas y Marketing. Universitat Jaume I. 12080. Castellón. Teléfono: 964-38.71.15. Fax: 64-72.85.32" "etiqueta" => "<span class="elsevierStyleSup">*</span>" "identificador" => "aff0005" ] 1 => array:3 [ "entidad" => "Profesora Contratada Doctor. Departamento de Administración de Empresas y Marketing. Universitat Jaume I. 12080. Castellón. Teléfono: 964-38.71.14. Fax: 964-72.85.32" "etiqueta" => "<span class="elsevierStyleSup">**</span>" "identificador" => "aff0010" ] ] ] ] "pdfFichero" => "main.pdf" "tienePdf" => true "PalabrasClave" => array:2 [ "es" => array:1 [ 0 => array:4 [ "clase" => "keyword" "titulo" => "Palabras clave" "identificador" => "xpalclavsec130568" "palabras" => array:4 [ 0 => "Ajuste" 1 => "Estrategia de operaciones" 2 => "Estrategia de negocio" 3 => "Resultados empresariales" ] ] ] "en" => array:1 [ 0 => array:4 [ "clase" => "keyword" "titulo" => "Key words" "identificador" => "xpalclavsec130567" "palabras" => array:4 [ 0 => "Fit" 1 => "Operations strategy" 2 => "Business strategy" 3 => "Firm results" ] ] ] ] "tieneResumen" => true "resumen" => array:2 [ "es" => array:2 [ "titulo" => "Resumen" "resumen" => "<p id="spar0005" class="elsevierStyleSimplePara elsevierViewall">El objetivo de este trabajo es analizar la influencia de la estrategia de operaciones en los resultados empresariales y examinar, desde una perspectiva contingente, el efecto que la estrategia de negocio ejerce en dicha relación. Metodológicamente el trabajo analiza el ajuste entre la estrategia de operaciones y la estrategia de negocio adoptando un enfoque moderador. La estrategia de negocio se representa mediante la tipología de Miles y Snow (1978) y la estrategia de operaciones se expresa a través de las prioridades competitivas. La información sobre las estrategias proviene de una encuesta postal y los resultados empresariales se obtienen a partir de fuentes secundarias. En el trabajo se evidencia la existencia de un efecto moderador por parte de la estrategia de negocio en la relación entre la estrategia de operaciones y los resultados empresariales dado que el efecto que ejerce la estrategia de operaciones es diferente en empresas con estrategia defensora del que existe en empresas con estrategia analizadora o exploradora. En concreto, en las empresas defensoras, las prioridades coste y calidad influyen positivamente mientras que el tiempo de entrega y la flexibilidad lo hacen negativamente. En las empresas con estrategia analizadora o exploradora no se observa influencia alguna de la estrategia de operaciones en los resultados empresariales.</p>" ] "en" => array:2 [ "titulo" => "Abstract" "resumen" => "<p id="spar0010" class="elsevierStyleSimplePara elsevierViewall">In this research, the influence of operations strategy on business results and the effect of business strategy on the above relationship are examined from a contingent perspective. Operations strategy is represented by means of competitive priorities and business strategy is based on Miles and Snow typology (1978). Relationships are modelled in regression equations including interaction terms in order to test the existence of a moderating effect. Data on strategies is gathered by means of a postal survey addressed to operations managers and information on firm results is drawn from secondary sources. The findings show the existence of a moderating effect of the business strategy on the relation between the operations strategy and the firm results as the effect of operations strategy on firm results is different when the firms follow a defender strategy from the effect is when they follow a prospector or analyser strategy. Specifically, in defender firms, the cost and quality priorities influence positively whereas the delivery and the flexibility priorities have a negative effect. In analyser or explorer firms, no influence of operations strategy on firm results is observed.</p>" ] ] "bibliografia" => array:2 [ "titulo" => "Referencias bibliográficas" "seccion" => array:1 [ 0 => array:2 [ "identificador" => "bibs0005" "bibliografiaReferencia" => array:51 [ 0 => array:3 [ "identificador" => "bib1" "etiqueta" => "Andrews, 1971" "referencia" => array:1 [ 0 => array:1 [ "referenciaCompleta" => "Andrews, K.R. 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| 2019 Abril | 25 | 26 | 51 |
| 2019 Marzo | 4 | 3 | 7 |
| 2019 Febrero | 2 | 5 | 7 |
| 2019 Enero | 3 | 3 | 6 |
| 2018 Diciembre | 2 | 1 | 3 |
| 2018 Noviembre | 2 | 12 | 14 |
| 2018 Octubre | 10 | 19 | 29 |
| 2018 Septiembre | 20 | 6 | 26 |
| 2018 Agosto | 1 | 11 | 12 |
| 2018 Julio | 4 | 3 | 7 |
| 2018 Junio | 2 | 2 | 4 |
| 2018 Mayo | 3 | 2 | 5 |
| 2018 Abril | 2 | 7 | 9 |
| 2018 Marzo | 3 | 1 | 4 |
| 2018 Febrero | 1 | 3 | 4 |
| 2018 Enero | 2 | 0 | 2 |
| 2017 Diciembre | 3 | 0 | 3 |
| 2017 Noviembre | 5 | 1 | 6 |
| 2017 Octubre | 6 | 1 | 7 |
| 2017 Septiembre | 3 | 5 | 8 |
| 2017 Agosto | 6 | 3 | 9 |
| 2017 Julio | 10 | 2 | 12 |
| 2017 Junio | 8 | 0 | 8 |
| 2017 Mayo | 12 | 2 | 14 |
| 2017 Abril | 13 | 14 | 27 |
| 2017 Marzo | 5 | 13 | 18 |
| 2017 Febrero | 9 | 2 | 11 |
| 2017 Enero | 9 | 1 | 10 |
| 2016 Diciembre | 5 | 1 | 6 |
| 2016 Noviembre | 12 | 3 | 15 |
| 2016 Octubre | 15 | 3 | 18 |
| 2016 Septiembre | 16 | 9 | 25 |
| 2016 Agosto | 6 | 5 | 11 |
| 2016 Julio | 7 | 1 | 8 |
| 2016 Junio | 9 | 3 | 12 |
| 2016 Mayo | 7 | 5 | 12 |
| 2016 Abril | 5 | 3 | 8 |
| 2016 Marzo | 17 | 3 | 20 |
| 2016 Febrero | 15 | 9 | 24 |
| 2016 Enero | 9 | 7 | 16 |
| 2015 Diciembre | 4 | 5 | 9 |
| 2015 Noviembre | 9 | 5 | 14 |
| 2015 Octubre | 10 | 7 | 17 |
| 2015 Septiembre | 6 | 10 | 16 |
| 2015 Agosto | 5 | 3 | 8 |
| 2015 Julio | 7 | 2 | 9 |
| 2015 Junio | 2 | 4 | 6 |
| 2015 Mayo | 5 | 2 | 7 |
| 2015 Abril | 5 | 4 | 9 |
| 2015 Marzo | 3 | 5 | 8 |
| 2015 Febrero | 14 | 1 | 15 |
| 2015 Enero | 12 | 1 | 13 |
| 2014 Diciembre | 16 | 3 | 19 |
| 2014 Noviembre | 9 | 1 | 10 |
| 2014 Octubre | 16 | 0 | 16 |
| 2014 Septiembre | 9 | 0 | 9 |
| 2014 Agosto | 9 | 0 | 9 |
| 2014 Julio | 18 | 0 | 18 |
| 2014 Junio | 18 | 1 | 19 |
| 2014 Mayo | 21 | 1 | 22 |
| 2014 Abril | 16 | 5 | 21 |
| 2014 Marzo | 51 | 23 | 74 |
| 2014 Febrero | 43 | 14 | 57 |
| 2014 Enero | 31 | 13 | 44 |
| 2013 Diciembre | 36 | 16 | 52 |
| 2013 Noviembre | 42 | 23 | 65 |
| 2013 Octubre | 52 | 20 | 72 |
| 2013 Septiembre | 45 | 23 | 68 |
| 2013 Agosto | 54 | 23 | 77 |
| 2013 Julio | 48 | 13 | 61 |
| 2013 Junio | 58 | 12 | 70 |
| 2013 Mayo | 42 | 11 | 53 |
| 2013 Abril | 44 | 9 | 53 |
| 2013 Marzo | 53 | 10 | 63 |
| 2013 Febrero | 62 | 10 | 72 |
| 2013 Enero | 35 | 8 | 43 |
| 2012 Diciembre | 22 | 12 | 34 |
| 2012 Noviembre | 19 | 13 | 32 |
| 2012 Octubre | 11 | 7 | 18 |
| 2012 Septiembre | 10 | 3 | 13 |
| 2012 Enero | 84 | 0 | 84 |
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