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Análisis del efecto moderador de la estructura de la interdependencia sobre la relación entre la confianza y la satisfacción en relaciones fabricante-distribuidor
Exploring the moderator effect of structure of interdependence on the relationship between confidence and satisfaction in manufacturer-distributor relationships
Jesús Collado Agudo**, Ignacio Rodríguez del Bosque***, Héctor San Martín Gutiérrez****
** Profesor Contratado Doctor. Universidad de Cantabria
*** Catedrático de Universidad. Universidad de Cantabria
**** Profesor Asociado. Universidad de Cantabria. DIRECCIÓN: Área de Comercialización e Investigación de Mercados. Facultad de CC. Económicas y Empresariales. Avda de los Castros, s/n – 39005 Santander
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        "resumen" => "<p id="spar0015" class="elsevierStyleSimplePara elsevierViewall">The objective of this paper is to examine in depth the manufacturer-distributor relationships through a dyadic approach &#40;both partners of the commercial transaction are jointly considered&#41;&#46; So far&#44; this approach has received little attention in marketing literature&#46; In this context&#44; an analysis of the influence of interdependence structure on relation between trust and satisfaction in manufacturer-distributor relationships is carried out&#46; In this study&#44; the hypotheses were tested through a qualitative and quantitative research in the bakery sector &#40;Spain&#41;&#46; The results found that the influence of interdependence structure is significantly different depending on the relationship perspective examined&#46; Finally&#44; several academic and managerial implications about the commercial relationships management are outlined&#46;</p>"
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ISSN: 11385758
Idioma original: Español
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2013 Septiembre 43 21 64
2013 Agosto 42 21 63
2013 Julio 51 17 68
2013 Junio 40 19 59
2013 Mayo 21 14 35
2013 Abril 24 7 31
2013 Marzo 26 18 44
2013 Febrero 15 16 31
2013 Enero 20 13 33
2012 Diciembre 19 11 30
2012 Noviembre 16 9 25
2012 Octubre 10 2 12
2012 Septiembre 18 4 22
2012 Enero 106 0 106
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es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos