Información del artículo
Resumen
Una propuesta basada en el modelo de aceptación de la tecnología (TAM) y el estado de flujo se diseña para describir la utilidad, la facilidad de uso y el flujo percibidos y sus influencias en la aceptación y uso de la Web entre los usuarios dirigidos por un objetivo. El objetivo de esta investigación es pues examinar y sintetizar en una propuesta unificada el modelo TAM y el estado de flujo; el desarrollo empírico evidencia la necesidad de la extensión del modelo TAM hacia visiones de carácter intrínseco también en situaciones de comportamientos dirigidos. El flujo podría representar un rol esencial e incluso superior al representado por la facilidad de uso y la utilidad en la determinación de la intención de uso dentro de un contexto online. En resumen, mejores medidas para predecir y explicar el uso de la Web tendrá un gran valor práctico. Los sitios web podrían adaptarse a sus usuarios connuevos diseños que faciliten la calidad de servicio electrónico y el estado de flujo. Los usuarios, a su vez, encontrarían un sitio web adecuado para potenciar una relación eficiente y continuada en el tiempo.
Palabras clave:
Uso de la Web
TAM
Flujo
utilidad
facilidad de uso
Abstract
A model based on technology acceptance (TAM) and flow, is proposed to describe the perceived usefulness, ease of use and flow, and their influences on Web acceptance and use among Web task-oriented users. The aim of the research is thus to investigate how well flow-model theory can be aligned with TAM, and to provide a relationship with the Web acceptance and its proper usage. The empirical development suggests that there is scope for further extension of TAM to adapt to the Web acceptance and usage and its profitable consequences. The main contribution of the extended model is that it expands TAM's range towards flow (i.e., intrinsic motives). Flow might play a more influential role than ease of use and usefulness in determining the intention within the Web-based context. Better measures for predicting and explaining Web use will have also greater practical value. Singular Web sites would like to assess user demand for new design ideas to facilitate electronic service quality and flow. Users would like to find a Web site leading to an enduring and cost-effective relationship.
Keywords:
Web usage
TAM
Flow
Usefulness
Ease of Use
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