covid
Buscar en
Investigaciones Europeas de Dirección y Economía de la Empresa
Toda la web
Inicio Investigaciones Europeas de Dirección y Economía de la Empresa MARCO CONCEPTUAL DE UNA CULTURA SISTÉMICA EN LAS REDES VIRTUALES DE FABRICACIÓ...
Información de la revista
Vol. 16. Núm. 2.
Páginas 137-163 (mayo - agosto 2010)
Compartir
Compartir
Descargar PDF
Más opciones de artículo
Vol. 16. Núm. 2.
Páginas 137-163 (mayo - agosto 2010)
Open Access
MARCO CONCEPTUAL DE UNA CULTURA SISTÉMICA EN LAS REDES VIRTUALES DE FABRICACIÓN GLOBAL
CONCEPTUAL FRAME OF A SYSTEMIC CULTURE IN GLOBAL MANUFACTURING VIRTUAL NETWORKS
Visitas
2556
J.R. Vilana Arto, C. Rodríguez Monroy
Universidad Politécnica de Madrid
Este artículo ha recibido

Under a Creative Commons license
Información del artículo
RESUMEN

En este trabajo se analizan los factores más relevantes de la cultura organizacional que aparecen en las redes virtuales de fabricación global (RVFG). Estas organizaciones están formadas por empresas muy dinámicas que fabrican todo tipo de productos o servicios, las cuales establecen entre sí relaciones de tipo horizontal y vertical, pudiendo incluso ser competidores, donde no es necesario mantener internamente grandes recursos fabriles sino gestionar y compartir eficientemente los recursos de la red. El estudio de la cultura organizacional a nivel de red incluye aspectos como la similitud de las prácticas culturales entre sus actores, la integración social, la transferencia de conocimiento tácito o la importancia de la confianza en la red. Mediante el modelo teórico propuesto se analizará la presencia, bajo una perspectiva sistémica, de unos valores y prácticas culturales homogéneas en las que se puedan identificar los actores de la red. Finalmente, para validar el modelo propuesto, se aplicará la metodología del caso a un ejemplo de la industria aeronáutica que ha constituido una de las relaciones con más éxito dentro de las RVFGs, la colaboración entre GE y SNECMA para la fabricación del motor CFM 56.

CLASIFICACIÓN JEL:
L14
M14
PALABRAS CLAVE:
Redes virtuales de fabricación global
cultura interempresarial
industria aeronáutica
ABSTRACT

This paper analyzes the most relevant factors of organizational culture that appear in Global Manufacturing Virtual Networks (GMVNs). These organizations are formed by highly dynamic manufacturing companies, that may even be even competitors, which establish horizontal and vertical relations among themselves, and where it is not necessary to maintain internally many manufacturing assets but to manage and share efficiently network resources. This study of organizational culture at the network level includes aspects such as the similarity of cultural practices, social embeddedness, tacit knowledge transfer or the importance of trust in the network. By using the proposed theoretical model, it will analyzed the presence, under a systemic perspective, of homogeneous values and cultural practices where network actors can feel indentified. Finally, in order to validate the proposed model, the case methodology will be applied to one of the most successful collaborations of GMVNs within the aeronautics industry, the collaboration between GE and SNECMA to manufacture the CFM56 engine.

KEYWORDS:
Global Manufacturing Virtual Networks
Inter-organizational Culture
Aeronautics Industry
JEL CLASSIFICATION:
L14
M14
El Texto completo está disponible en PDF
BIBLIOGRAFÍA
[AHUJA, 2000]
G. AHUJA.
“Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study”.
Administrative Science Quarterly, 45 (2000), pp. 425-455
[BARMEYER and MAYRHOFER, 2008]
C. BARMEYER, U. MAYRHOFER.
“The contribution of intercultural management to the success of international mergers and acqusitions: An analysis of the EADS group”.
International Business Review, 17 (2008), pp. 28-38
[BRASS and BURKHARDT, 1992]
D.J. BRASS, M.E. BURKHARDT.
“Centrality and power in organizations”.
Networks and Organizations: 191-215,
[BROWN et al., 1988]
L. BROWN, A. RUGMAN, A. VERBEKE.
“Japanese joint ventures with Western multinationals: synthesizing the economic and cultural explanations of failure”.
Journal of Pacific Asian Management, 6 (1988), pp. 225-242
[BURT, 2004]
R. BURT.
Structural Holes and Good Ideas.
American Journal of Sociology, 110 (2004), pp. 349-399
[BURT, 1992]
R. BURT.
“Structural Holes: The Social Structure of Competition”, Harvard University Press, (1992),
[CAMARINHA-MATOS et al., 2009]
L.M. CAMARINHA-MATOS, H. AFSARMANESH, N. GALEANO, A. MOLINA.
“Collaborative networked organizations – Concepts and practice in manufacturing enterprises”, Computers & Industrial Engineering, (2009),
[CARROLL and TEO, 1996]
G.R. CARROLL, A.C. TEO.
“On the social networks of managers”.
Academy of Management Journal, (1996),
[CARTWRIGHT and CARY, 1993]
SUSAN CARTWRIGHT, L. CARY COOPER.
“The Role of Culture Compatibility in Successful Organizational Marriage”.
Academy of Management Executive, 7 (1993), pp. 57-70
[CHEN and YAO, 2003]
CHEN, X. P., & YAO, X. (2003). “Sustaining cooperation in public goods dilemmas: Effects of motivational explanations and sanctions”. Paper presented at the annual meeting of the Academy of Management, Seattle.
[CHITUC et al., 2008]
C.M. CHITUC, C. TOSCAZO, A. AZEVEDO.
“Interoperability in Collaborative Networks: Independent and industry-specific initiatives – The case of the footwear industry”.
Computers in Industry, 59 (2008), pp. 741-757
[COHEN and LEVINTHAL, 1990]
W.M. COHEN, D.A. LEVINTHAL.
“Absorptive capacity: A new perspective on learning and innovation”.
Administrative Science Quarterly, 35 (1990), pp. 128-152
[COLEMAN, 2000]
J. COLEMAN.
Social capital in the Creation of Human Capital”.
Knowledge and Social Capital. Foundations and Applications,
[COLOTLA, 2002]
COLOTLA, I., (2002). “Global Manufacturing Strategy Process: A Proposal for a Process Approach Integrating Factory and Network Perspectives”. 7th Annual Cambridge International Manufacturing Symposium Proceedings, Cambridge, UK.
[DEAL and KENNEDY, 1982]
T.E. DEAL, A.A. KENNEDY.
“Corporate cultures: The rites and rituals of corporate life”, Addison-Wesley Publishing Company, Reading, (1982),
[DHANARAJ et al., 2002]
C. DHANARAJ, M.A. LYLES, H.K. STEENSMA, L. TIHANYI.
“Managing Tacit and Explicit Knowledge Transfer in IJVs: The Role of Relational Embeddedness and the Impact on Performance”.
Journal of International Business Studies, 35 (2002), pp. 428-442
[DIETER, 2002]
DIETER E., (2002). “Global Production Networks, Knowledge Diffusion, and Local Capability Formation”. Research Policy 31 nos. 8-9
[DOZ, 1996]
YVES L. DOZ.
“The Evolution of Cooperation in Strategic Alliances: Initial Conditions or Learning Processes?”.
Strategic Management Journal, 17 (1996), pp. 55-83
[DOZ and HAMEL, 1998]
Y.L. DOZ, G. HAMEL.
“Alliance Advantage”, Harvard Business Press, (1998),
[DUSSAUGE and GARRETTE, 1995]
P. DUSSAUGE, B. GARRETTE.
“Determinants of Success in International Strategic Alliances: Evidence from the Global Aerospace Industry”.
Journal of International Business Studies, 26 (1995), pp. 505-530
[FICHMAN and LEVINTHAL, 1991]
M. FICHMAN, D.A. LEVINTHAL.
“Honeymoons and the liability of adolescence: A new perspective on duration dependence in social and organizational relations”.
Academy of Management Review, 16 (1991), pp. 442-468
[GRANOVETTER, 1985]
M. GRANOVETTER.
“Economic Action and Social Structure: The Problem of Embeddedness”.
The American Journal of Sociology, 91 (1985), pp. 481-510
[GULATI, 1995]
R. GULATI.
“Does Familiarity Breed Trust? The Implications of Repeated Ties for Contractual Choice in Alliances”.
The Academy of Management Journal, 38 (1995),
[GULATI and GARGIULO, 1999]
R. GULATI, M. GARGIULO.
“Where Do Interorganizational Networks Come From?”.
The American Journal of Sociology, 104 (1999), pp. 1439-1493
[GUPTA and GOVINDARAJAN, 2000]
A.K. GUPTA, V. GOVINDARAJAN.
“Knowledge Flows within Multinational Corporations”.
Strategic Management Journal, 21 (2000), pp. 473-496
[HARGADON and SUTTON, 1997]
A. HARGADON, R.I. SUTTON.
“Technology brokering and innovation in a product development firm”.
Administrative Science Quarterly, 42 (1997), pp. 716-749
[HOFSTEDE et al., 1990]
G. HOFSTEDE, B. NEUIJEN, D. OHAYV, G. SANDERS.
“Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases”.
Administrative Science Quarterly, 35 (1990), pp. 286-316
[HOOPES et al., 2003]
D.G. HOOPES, T.L. MADSEN, G. WALKER.
“Guest Editors Introduction to the Special Issue: Why is There a Resource-Based View? Toward a Theory of Competitive Heterogeneity”.
Strategic Management Journal;, 24 (2003), pp. 889-902
[JOHANSEN and COMSTOCK, 2005]
K. JOHANSEN, M. COMSTOCK.
“Coordination in collaborative manufacturing mega-networks: A case study”.
Journal of Engineering and Technology Management, 22 (2005), pp. 226-244
[KOGUT, 1988]
B. KOGUT.
“Joint ventures: Theoretical and empirical perspectives”.
Strategic Management Journal, 9 (1988), pp. 319-332
[LANE, et al., 2001]
P. LANE, J.Y. SALK, M. LYLES.
“Absorptive capacity, learning, and performance in international joint ventures”.
Strategic Management Journal, 22 (2001), pp. 1139-1161
[LARSSON et al., 1998]
R. LARSSON, L. BENGTSSON, K. HENRIKSSON, J. SPARKS.
“The Interorganizational Learning Dilemma: Collective Knowledge Development in Strategic Alliances”.
Organization Science, 9 (1998), pp. 285-305
[LEWIS, 1990]
J.D. LEWIS.
“Partnerships for profit: Structuring and managing strategic alliances”, The Free Press, (1990),
[LI et al., 2004]
LI R., YU T., FANG M., (2004). “The Reliability Management of Manufacturing Grid”. CIMS and Robot Center, Shanghai University, Shanghai, China, Flexible Automation and Intelligent Manufacturing, FAIM2004, Toronto, Canada
[LIU and SHI, 2008]
Q. LIU, Y.J. SHI.
“Grid manufacturing for cross-enterprise”.
Int J Adv Manuf Technol, 36 (2008), pp. 205-212
[LUO, 2001]
Y. LUO.
“Antecedents and Consequences of Personal Attachment in Cross-Cultural Cooperative Ventures”.
Administrative Science Quarterly, 46 (2001), pp. 177-201
[MADHOK, 1995]
A. MADHOK.
“Revisiting Multinational Firms’ Tolerance for Joint Ventures: A Trust-Based Approach”.
Journal of International Business Studies, 26 (1995), pp. 117-137
[MATTA, 1992]
R.K. MATTA.
“A Role Model for Internacional Alliances”, Indian International Aviation Congress, (1992),
[MAYO, 1930]
MAYO, E., (1930). “The Hawthorne Experiment, The Human Factor”.
[NALEBUFF and BRANDENBURGER, 1996]
B.J. NALEBUFF, A.M. BRANDENBURGER.
“La competition, une révolution dans la manière de jouer concurrence et cooperation”, Village Mondial, (1996),
[PARK and UNGSON, 2001]
PARK S.K. Y UNGSON G.R., (2001). “Interfirm Rivalry and Managerial Complexity: A Conceptual Framework of Alliance Failure. Organization Science”. Vol. 12, No. 1 January – February, pp. 37-53
[PARK and UNGSON, 1997]
S.H. PARK, G. UNGSON.
“The effect of partner nationality, organizational dissimilarity, and economic motivation on the dissolution of joint ventures”.
Acad. Management J, 39 (1997), pp. 279-307
[PARKHE, 1993]
A. PARKHE.
“The structuring of strategic alliances: A game-theoretic and transaction-cost examination of interfirm cooperation”.
Acad. Management J, 36 (1993), pp. 794-829
[PETTIGREW, 1979]
ANDREW M. PETTIGREW.
“On studying organizational cultures”.
Administrative Science Quarterly, 24 (1979), pp. 570-581
[PORTER; M., 1996]
PORTER; M., (1996). “What is Strategy? “, Harvard Business Review, noviembre – diciembre.
[POTHUKUCHI et al., 2002]
V. POTHUKUCHI, F. DAMANPOUR, J. CHOI, C.C. CHEN, S.H. PARK.
“National and organizational culture differences and international joint venture performance”.
Journal of International Business Studies, 33 (2002), pp. 243-265
[RUDBERG and OLHAGER, 2003a]
RUDBERG, M., OLHAGER, J., 2003a. “Manufacturing networks and supply chains: and operations strategy perspective”. OMEGA, octubre pag. 29-39.
[RUDBERG and OLHAGER, 2003b]
RUDBERG, M., OLHAGER, J., 2003b. “Manufacturing strategy and e-business: An exploratory study. Integrated Manufacturing Systems”. 14, 4; ABI/INFORM Global, pg. 334
[RUDBERG and OLHAGER, 2008]
M. RUDBERG, J. OLHAGER.
“Global operations strategy: Coordinating manufacturing networks”.
Omega, 36 (2008), pp. 91-106
[SHAPIRO et al., 1992]
D.L. SHAPIRO, B.H. SHEPPARD, L. CHERASKIN.
“In theory: Business on a handshake”.
Negotiation Journal, 8 (1992), pp. 365-377
[SCHEIN, 1985]
E.H. SCHEIN.
“Organizational culture and leadership”, Jossey Bass, (1985),
[STEENSMA and LYLES, 2000]
K. STEENSMA, M. LYLES.
“Explaining IJV survival in a transitional economy through social exchange and knowledge-based perspectives”.
Strategic Management Journal, 21 (2000), pp. 831-852
[SHI et al., 2005]
SHI Y., FLEET D., GREGORY, M., (2005). “Global Manufacturing Virtual Network and its Position in Manufacturing Systems”. The 7th Annual International Manufacturing Symposium, Institute for Manufacturing, Dept. of Engineering, University of Cambridge
[SHI and GREGORY, 2003]
Y. SHI, M. GREGORY.
“From Original Equipment Manufacturers to Total Solution Providers: an emergence of Global Manufacturing Virtual Network in electronics industry”.
International Journal of Service Technology and Management, 4 (2003), pp. 331-346
[SHI and GREGORY, 2001]
SHI, Y., GREGORY, M.J., (2001). “Global Manufacturing Virtual Network (GMVN): a new manufacturing system for market agility and global mobility”. International Working Conference on Strategic Manufacturing, Aalborg, Denmark.
[STURGEON, 2002]
J. STURGEON.
“Modular production networks: A new American model of industrial organization”.
Industrial and Corporate Change, 11 (2002), pp. 451-496
[STURGEON, 2000]
STURGEON, T., (2000). “How Do We Define Value Chains and Production Networks?”. MIT IPC Working Paper 00-011, Bellagio Value Chains Workshop, September 25 – October 1, 2000; Rockefeller Conference Center, Bellagio, Italy
[STURGEON, 1999]
STURGEON, T., (1999). “Turn-key production networks: industrial organization, economic development, and the globalization of the electronics manufacturing supply-base”. Ph.D. dissertation, Department of Geography, University of California at Berkeley.
[TRICE and BEYER, 1993]
H.M. TRICE, J.M. BEYER.
“The cultures of work organizations”, Prentice-Hall, Englewood Cliffs, (1993),
[UZZI, 1997]
B. UZZI.
“Social structure and competition in interfirm networks: the paradox of embeddedness”.
Administrative Science Quarterly, 42 (1997), pp. 35-67
[VAN DE VEN, 1993]
A.H. VAN DE VEN.
“The institutional theory of John R. Commons: A review and commentary”.
Academy of Management Review, 18 (1993), pp. 139-152
[VILANA and RODRÍGUEZ-MONROY, 2009a]
VILANA J. R., RODRÍGUEZ-MONROY C., (2009a). “Let Others Manufacture! Towards A New Manufacturing Framework”. Intangible Capital. ISSN: 1697-9818 Vol 5, No 4, pag. 347-369.
[VILANA and RODRÍGUEZ-MONROY, 2009b]
J.R. VILANA, C. RODRÍGUEZ-MONROY.
“Strategic Positioning of Global Manufacturing Virtual Networks in the Aeronautical Industry”.
Intangible Capital, 5 (2009),
[WILLIAMS et al., 2001]
WILLIAMS, T., ELLIS, B., MAULL, R., GREGORY, M., (2001). “Offset Strategies in the Global Aerospace Sector”. In the Proceedings of the 6th Research Symposium on International Manufacturing: Global Integration. ISBN 1-902546-23-7, Churchill College, Cambridge, 9th 11th September, pp. 153-166
[WILLIAMSON, 1991]
O.E. WILLIAMSON.
“Comparative economic organization: The analysis of discrete structural alternatives”.
Administrative Science Quarterly, 36 (1991), pp. 269-296
[WILLIAMSON, 1985]
WILLIAMSON, O.E., (1985). “The Economics Institutions of Capitalism”. Free Press, New York. Traducido en “Las Instituciones Económicas del Capitalismo”. 1991.FCE. México.
[YIN, 1994]
R.K. YIN.
“Case study research: design and methods”, Sage Publications, (1994),
[ZENG and CHEN, 2003]
M. ZENG, X.P. CHEN.
“Achieving Cooperation in Multiparty Alliances: A Social Dilemma Approach to Partnership Management”.
The Academy of Management Review, 28 (2003), pp. 587-605
[ZUCKER, 1986]
L.G. ZUCKER.
“Production of trust: Institutional sources of economic structure”. 1840-1920.
pp. 53-111
Copyright © 2010. Academia Europea de Dirección y Economía de la Empresa
Opciones de artículo
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos