Información del artículo
RESUMEN
El sistema de franquicia sigue su avance imparable en todo el mundo, tanto en los países más desarrollados comercialmente como en los que tienen unas estructuras comerciales más anticuadas. Esta es la razón de que actualmente sea centro de atención en las investigaciones científicas en el área de los negocios. Las cadenas que operan en franquicia realizan su expansión utilizando unidades propias y franquiciadas, en este contexto, nuestro trabajo tiene como objetivo tratar de determinar qué tipos de unidades son más eficientes. Unidades propias y franquiciadas son comparadas a través de los siguientes indicadores: ventas por empleado, ventas por establecimiento y empleados por establecimiento. Utilizamos como medida del desempeño de las cadenas: rentabilidad económica, ingresos y resultados ordinarios. Este campo de investigación sobre la franquicia no ha sido desarrollado en España y ha sido escasamente tratado en la literatura científica internacional.
EALABRAS CLAVE:
Sistema de franquicia
Unidades franquiciadas
Unidades propias
Eficiencia
Teoría de la agencia
Teoría de escasez de recursos
Teoría de extensión de riesgo
ABSTRACT
Franchising system continues its unstoppable advance worldwide, as in the most commercially developed countries as in those that have some more antiquated commercial structures. For that reason, nowadays, this is an important research topic in the business area. Franchising chains expand themselves through own and franchised units, in this context, this work intends to determine what kinds of units are more efficient. Own and franchised units are compared by the following indexes: sales per employee, sales per establishment and employees per establishment. As performances measures has been used: ROI (return on investment), incomes and ordinary results. This field of research has not been developed in Spain and scantly treated in the scientific international literature.
KEYWORDS:
Franchise system
Franchised units
Own units
Eficiency
Agency theory
Resource scarcity theory
Extension risk theory
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