Article
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Josefa D. Martín-Santanaa,
, Clara Muela-Molinab,1, Eva Reinares-Larac,2, Miriam Rodríguez-Guerrad
Corresponding author
a Universidad de Las Palmas de Gran Canaria, Facultad de Economía, Empresa y Turismo, Departamento de Economía y Dirección de Empresas, Edificio Empresariales, Módulo C. Campus de Tafira, 35017 Islas Canarias, Spain
b Universidad Rey Juan Carlos, Facultad de Ciencias de la Comunicación, Departamento de Ciencias de la Comunicación I, Camino del Molino s/n, Campus de Fuenlabrada, 28943 Madrid, Spain
c Universidad Rey Juan Carlos, Facultad de Ciencias Jurídicas y Sociales, Departamento de Economía de la Empresa, Paseo de los Artilleros s/n, Campus de Vicalvaro, 28032 Madrid, Spain
d University of Arizona, United States
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