Article
Proposal of a social alliance success model from a relationship marketing perspective: A meta-analytical study of the theoretical foundations
María Jesús Barroso-Méndez
, Clementina Galera-Casquet, Víctor Valero-Amaro
Corresponding author
University of Extremadura, Department of Business Management and Sociology, Av. de Elvas s/n. 06006, Badajoz, Spain
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