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Consumers and their buying decision making based on price and information about corporate social responsibility (CSR). Case study: undergraduate students from a private university in mexico
Consumidores y su decisión de compra basada en precio e información sobre Responsabilidad Social Corporativa (RSC). Caso de estudio: estudiantes de pregrado de una universidad privada en México
Os consumidores e suas decisões de compra com base no preço e informação sobre Responsabilidade Social Corporativa (RSC). Caso de estudo: alunos de graduação em uma universidade privada do México
Florina Guadalupe Arredondo Trapero
Corresponding author
farredon@itesm.mx

Autor para correspondencia. Dirigir correspondencia a: Av. Eugenio Garza Sada #2501 Sur, Col. Tecnológico, Monterrey, Nuevo León, México C.P. 64849, México.
Ph.D. in Economics and Business Administration, Universidad de Deusto, España. Full time professor, Departamento de Filosofía y Ética, DHCS, ITESM Campus Monterrey, México. Cátedra de Ética Empresarial y Democracia, Tecnológico de Monterrey, Campus Monterrey, México
Verónica Del Carmen Maldonado De Lozada
Ph.D. in Economics and Business Administration, Universidad de Deusto, España. Associated professor, Departamento de Administración, DAF, ITESM Campus Monterrey, México. Cátedra de Ética Empresarial y Democracia, Tecnológico de Monterrey, Campus Monterrey, México
Jorge De La Garza García
Master in Administration, Tecnológico de Monterrey, Campus Monterrey, México. Departamento de Mercadotecnia, DAF, ITESM Campus Monterrey, México
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ISSN: 01235923
Original language: English
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