Principios básicos de diseño gráfico aplicados a la preparación de ayudas visuales para presentaciones científicas y de negocios

Article information

Resumen

La capacidad para hablar en público es una habilidad esencial para los administradores y otros profesionales. Sin embargo, muchas presentaciones son descritas como malas, aburridas, sin foco o incomprensibles. Uno de los principales errores es la falta de ayudas visuales que estén bien diseñadas; ejemplos comunes de ello son una excesiva cantidad de texto, el uso de fondos de bajo contraste, letras muy pequeñas para su lectura y el abuso de efectos artísticos, entre otros. En este trabajo se presentan los resultados de una revisión sistemática para responder la pregunta: ¿Qué es una ayuda visual correctamente diseñada?. Se encontró que, aplicando varios principios básicos y simples de diseño gráfico, es posible obtener ayudas visuales efectivas. Adicionalmente, se presentan varios ejemplos.

Palabras clave:

Presentación oral

conferencia pública

diseño de ayudas

habilidad de comunicación

Abstract

Public speaking ability is an essential skill for managers and other professionals. However, many presentations are described as bad, boring, unfocused, or incomprehensible. One of the main mistakes is the lack of well-designed visual aids. Common examples of these mistakes include, among others, the following: an excessive amount of text, the use of low contrast backgrounds, fonts too small to be easily read, and the abuse of artistic effects. This work presents the results of a systematic review to answer the question, What is a well-designed visual aid? We found that, by applying several simple, basic graphic design principles, it is possible to obtain effective visual aids. In addition, several examples are presented.

Keywords:

Oral presentation

public speaking

slide design

communication skill

Resumo

A capacidade para falar em público é uma capacidade indispensável para administradores e outros profissionais. Contudo, Muitas apresentações são descritas como ruins, entediantes, sem focagem ou incompreensíveis. Um dos principais erros é a falta de recursos visuais que sejam bem concebidos; os exemplos mais comuns disso são uma excessiva quantidade de texto, o uso de fundos de baixo contraste, letras muito pequenas para a leitura e o abuso de efeitos artísticos, entre outros. No presente trabalho são apresentados os resultados de uma revisão sistemática para responder à pergunta: O que é um recurso visual corretamente concebido?. Foi verificado que, aplicando vários princípios básicos e simples de desenho gráfico, é possível obter recursos visuais eficazes. Além disso, são apresentados vários exemplos.

Palavras-chave:

Apresentação oral

conferência pública

técnicas de projeto auxiliado por computador

capacidade de comunicação

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