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Vol. 15. Issue 3.
Pages 83-99 (January 2009)
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Vol. 15. Issue 3.
Pages 83-99 (January 2009)
Open Access
ANÁLISIS DE EFICIENCIA EN EL SISTEMA HOTELERO ESPAÑOL: UNA APLICACIÓN AL CASO DE SOL MELIÁ
EFFICIENCY ANALYSIS IN THE SPANISH HOTEL SYSTEM: THE CASE OF SOL MELIÁ
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M.I. Alonso de Magdaleno, M. Fernández Barcala, M. González Díaz
Universidad de Oviedo
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RESUMEN

El objetivo de este trabajo es analizar, bajo la perspectiva de la Economía de los Costes de Transacción, si las distintas prácticas contractuales con las que las cadenas hoteleras organizan sus establecimientos influyen sobre su eficiencia. El análisis se ha llevado a cabo utilizando Data Envelopment Analysis (DEA), aplicándolo a la cadena líder en España, Sol Meliá.

Los resultados obtenidos ponen de manifiesto que la cadena analizada logra en todos los establecimientos en unos altos niveles de eficiencia, pero no se puede afirmar que los gestionados por bajo otras fórmulas contractuales sean más eficientes que otras.

Este trabajo permite concluir que la forma contractual no contribuye a la eficiencia de los establecimientos en el caso de Sol Meliá. Más bien parece depender de otras variables técnicas que del tipo de contrato establecido.

PALABRAS CLAVE:
Eficiencia
DEA
Sector Hotelero
Sol Meliá
Formas Contractuales
ABSTRACT

The aim of this paper is to analyze if the choice of different mechanisms of governance affects the efficiency of hotel chain from the Transaction Cost Economics perspective. The analysis has been carried out using Data Envelopment Analysis (DEA) on the Spanish leader hotel company, Sol Meliá. Results suggest that all the establishment of this hotel chain obtain high levels of efficiency but we cannot conclude that a particular type of mechanism of governance is more efficient than others. We conclude then that the choice of the mechanism of governance does not affect the level of efficiency in this particular case. It seems that other technical variables are more relevant than the type of contract used to manage the establishments.

KEY WORDS:
Efficiency
DEA
Hotel System
Sol Meliá
Contractuals Forms
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