Article information
RESUMEN
El crecimiento de la empresa puede considerarse un objetivo estratégico muy interesante independientemente de que el negocio sea familiar o no. Si bien, las peculiaridades que caracterizan a las empresas familiares, consecuencia del solapamiento que se produce entre tres sistemas distintos (familia, empresa y propiedad), pueden ser el motivo de que la empresa se plantee alcanzar este objetivo por razones distintas a otras empresas que no revistan este carácter familiar. Los resultados obtenidos en un estudio empírico realizado en el sector vitivinícola con denominación de origen en España muestran que a medida que la empresa tiene un mayor grado de familiaridad, el crecimiento se persigue más por motivos familiares que por motivos empresariales. De otro lado, cuando la empresa presenta un menor grado de familiaridad las razones empresariales para fijar como objetivo estratégico el crecimiento están más presentes. Al mismo tiempo los propósitos que llevan a las empresas a fijar este objetivo difieren en función de si los directivos de la compañía pertenecen o no a la familia propietaria.
PALABRAS CLAVE:
Empresa Familiar
Crecimiento
Sector Vitivinícola
Objetivos
ABSTRACT
Growth is considered a very important strategic goal for family and non family firms. However, due to the singularities of family firms and the overlap of their three different systems (family, management and ownership), their reasons to grow can be different from non family firms. The results of this empirical research in the Spanish wine Industry show that when familiness is higher, the growth is motivated more for family than for business reasons. On the other hand, when the firms show a less familiness, growth as a strategic goal is more motivated for business reasons. At the same time, reasons to justify growth are different if the managers of the company are or not members of the owned family.
KEYWORDS:
Family Firm
Growing
Wine Industry
Goals
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