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Empirical paper
Customer's operant resources effects on co-creation activities
Los recursos operantes de los clientes y sus efectos en las actividades de co-creación
Helena Alvesa,
Corresponding author
halves@ubi.pt

Corresponding author.
, João José Ferreiraa, Cristina Isabel Fernandesb
a Department of Business and Management, University of Beira Interior and NECE – Research Unit of Business Sciences, Covilhã, Portugal
b Polytechnic Institute of Castelo Branco and NECE – Research Unit of Business Sciences, Covilhã, Portugal
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ISSN: 2444569X
Original language: English
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