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Premium Private Label strategies: social networks and traditional perspectives
Eloy Gil-Cordero
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egcordero@us.es

Corresponding author.
, Francisco Javier Rondan-Cataluña, Manuel Rey-Moreno
University of Seville, Avda. Ramón y Cajal, 1, 41018 Sevilla, Spain
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ISSN: 2444569X
Original language: English
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