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Why would telecom customers continue to use mobile value-added services?
Mutaz M. Al-Debeia,b, Yogesh K. Dwivedic,d,
Corresponding author
y.k.dwivedi@swansea.ac.uk

Corresponding author at: Department of Analytics in the Digital Era, United Arab Emirates University, Al Ain, United Arab Emirates, Sheik Khalifa Bin Zayed Street, Al Ain 15551, UAE
, Omar Hujrane,
Corresponding author
o.hujran@uaeu.ac.ae

Corresponding author at: Department of Analytics in the Digital Era, United Arab Emirates University, Al Ain, United Arab Emirates, Sheik Khalifa Bin Zayed Street, Al Ain 15551, UAE
a Department of Business Analytics Technology, Business School, Al-Ahliyya Amman University, Amman, Jordan
b Department of Management Information Systems, Business School, The University of Jordan, Amman, Jordan
c Emerging Markets Research Centre (EMaRC), School of Management, Room #323Swansea University, Bay Campus, Fabian Bay, Swansea, SA1 8EN, Wales, UK
d Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University), Pune, Maharashtra, India
e Department of Analytics in the Digital Era, United Arab Emirates University, Al Ain, United Arab Emirates, Sheik Khalifa Bin Zayed Street, Al Ain 15551, UAE
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ISSN: 2444569X
Original language: English
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