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Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior
Muhammad Aamir Shafique Khana,b, Jianguo Dua,
Corresponding author
dujianguo@yahoo.com

Corresponding author.
, Haider Ali Malikc, Marhana Mohamed Anuard, Mahir Pradanae, Mohd Rafi Bin Yaacobf
a School of Management, Jiangsu University, 301-Xuefu Lu, Zhenjiang, Jiangsu, China
b Lahore Business School, The University of Lahore, Punjab, Pakistan
c FAST School of Management, National University of Computer and Emerging Sciences, Islamabad, Pakistan
d Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Kuala Nerus, Terengganu, Malaysia
e Department of Business Administration, Faculty of Communication and Business, Telkom University Bandung, Indonesia
f Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia
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ISSN: 2444569X
Original language: English
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