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A value-based approach to the adoption of cryptocurrencies
Fernando García-Monleóna,d,
Corresponding author
fernando.garciamonleon@esic.university

Corresponding author at: Department of Economics and Finance, ESIC University, Camino Valdenigriales, S/N, Pozuelo de Alarcón, Madrid 28223, Spain.
, Anett Erdmannb,d, Ramón Arillac,d
a Department of Economics and Finance, ESIC University, Cam. Valdenigriales, S/N, Pozuelo de Alarcón, Madrid 28223, Spain
b Department of Marketing, ESIC University, Cam. Valdenigriales, S/N, Pozuelo de Alarcón, Madrid 28223, Spain
c Department of Market Research and Quantitative Methods, ESIC University, Cam. Valdenigriales, S/N, Pozuelo de Alarcón, Madrid 28223, Spain
d ESIC Business & Marketing School, Av. de Juan XXIII, 12, Pozuelo de Alarcón, Madrid 28224, Spain
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ISSN: 2444569X
Original language: English
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