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Strategic imperatives for new product success: An internal stakeholder perspective
Gurjeet Kaur Sahia, Rupali Mahajana, Paul Jonesb,
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w.p.jones@swansea.ac.uk

Corresponding author.
a P.G. Department of Commerce, University of Jammu, Jammu, Jammu & Kashmir 180006, India
b School of Management, Swansea University, Bay Campus, Swansea, United Kingdom
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ISSN: 2444569X
Original language: English
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