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Official online brand stores or online marketplaces? exploring innovation in consumer intentions
Yu-Bing Wanga,
Corresponding author
ybwang@mail.fcu.edu.tw

Corresponding author: Associate professor, Department of Marketing, Feng Chia University, Taiwan
, Pin Yin Chenb
a Associate professor, Department of Marketing, Feng Chia University, Taichung, Taiwan
b Graduate student of the Master of Global Marketing Program, Feng Chia University, Taichung, Taiwan
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ISSN: 2444569X
Original language: English
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2024 September 2 0 2
2024 August 41 30 71

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