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Does metaverse improve recommendations quality and customer trust? A user-centric evaluation framework based on the cognitive-affective-behavioural theory
Rabab Ali Abumalloha, Mehrbakhsh Nilashib,d, Osama Halabia, Raian Alic,
Corresponding author
raali2@hbku.edu.qa

Corresponding author.
a Department of Computer Science and Engineering, Qatar University, Doha, Qatar
b UCSI Graduate Business School, UCSI University, 56000, Cheras, Kuala Lumpur, Malaysia
c College of Science and Engineering, Hamad Bin Khalifa University, Qatar
d Centre for Business Informatics and Industrial Management (CBIIM), UCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
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ISSN: 2444569X
Original language: English
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