Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics Jose Ramon Saura;

Exploring the orientation towards metaverse gaming: Contingent effects of VR tools usability, perceived behavioural control, subjective norms and age Santanu Mandal; Ritesh Kumar Dubey; Bhaskar Basu; Anubhav Tiwari;

Customer engagement, innovation, and sustainable consumption: Analyzing personalized, innovative, sustainable phygital products Rana Salman Anwar; Rizwan Raheem Ahmed; Dalia Streimikiene; Wadim Strielkowski; Justas Streimikis;