Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics Jose Ramon Saura;

Is AI-based digital marketing ethical? Assessing a new data privacy paradox Jose Ramon Saura; Vatroslav ¿kare; Durdana Ozretic Dosen;

Green marketing horizon: Industry sustainability through marketing and innovation Gonghang Chen; Aemon Sabir; Muhammad Faisal Rasheed; Lucian Belascu; Chi-Wei Su;