Unveiling the path to innovation: Exploring the roles of big data analytics management capabilities, strategic agility, and strategic alignment Zahid Sarwar; Zhi-hong Song; Syed Tauseef Ali; Muhammad Asif Khan; Farman Ali;

Customer engagement, innovation, and sustainable consumption: Analyzing personalized, innovative, sustainable phygital products Rana Salman Anwar; Rizwan Raheem Ahmed; Dalia Streimikiene; Wadim Strielkowski; Justas Streimikis;

Foreign multinational global value chain participation and domestic innovation: Viewing GVCs inside-out and outside-in Lina Yu; Zenghui Guo; Jing Ning;