Customer engagement, innovation, and sustainable consumption: Analyzing personalized, innovative, sustainable phygital products Rana Salman Anwar; Rizwan Raheem Ahmed; Dalia Streimikiene; Wadim Strielkowski; Justas Streimikis;

Tech revolution unleashed: Navigating the winds of digital transformation in the fast lane Muhammad Saleem Sumbal; Adeel Tariq; Quratulain Amber; Kamila Janovská; Alberto Ferraris;

The role of green social behavior in frugal innovation and entrepreneurial success: The moderating impact of knowledge management Yu-Te Tu;