Evaluating credit union members’ perception of service quality through service innovation
Alex Fabiano Duartea,
, Vilmar Rodrigues Moreirab,c, Alex Antônio Ferraresid,a, Alcimar Gerharda
Corresponding author
a Pontifícia Universidade Católica do Paraná (PUC/PR), Gestão de Cooperativas, Curitiba, PR, Brazil
b Fundação Getulio Vargas (FGV-SP) Administração, São Paulo, SP, Brazil
c Pontifícia Universidade Católica do Paraná (PUC/PR), Curitiba, PR, Brazil
d Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade, (FEA/USP), São Paulo, SP, Brazil
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