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The firms benefits of mobile CRM from the relationship marketing approach and the TOE model
Los beneficios del CRM móvil para la empresa desde la perspectiva del marketing relacional y el modelo TOE
S. San-Martína, N.H. Jiméneza,
Corresponding author
nhjimenez@ubu.es

Corresponding author.
, B. López-Catalánb
a Departamento de Economía y Administración de Empresas, Facultad de Ciencias Económicas y Empresariales, Universidad de Burgos, C/Parralillos, s/n, 09001 Burgos, Spain
b Departamento de Organización de Empresas y Marketing, Facultad Ciencias Empresariales, Universidad Pablo de Olavide, Ctra. de Utrera, Km. 1, 41013 Sevilla, Spain
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ISSN: 24449695
Original language: English
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