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Agenda for Future Research
Eight social media challenges for marketing managers
Ocho retos de los medios sociales para los Directores de Marketing
C.F. Hofackera,
Corresponding author
chofack@business.fsu.edu

Corresponding author at: College of Business, Florida State University, Tallahassee, FL 23206-1110, USA.
, D. Belancheb
a Former Editor of the Journal of Interactive Marketing, College of Business, Florida State University, Tallahassee, FL 23206-1110, USA
b Facultad de Ciencias Sociales y Humanas, Universidad de Zaragoza, Ciudad Escolar, s/n, 44003 Teruel, Spain
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ISSN: 24449695
Original language: English
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