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Influence of radio spokesperson gender and vocal pitch on advertising effectiveness: The role of listener gender
Influencia del género y el tono de voz del portavoz radiofónico en la eficacia publicitaria: papel del género del oyente
J.D. Martín-Santanaa,
Corresponding author
josefa.martin@ulpgc.es

Corresponding author at: Departamento de Economía y Dirección de Empresas, Universidad de Las Palmas de Gran Canaria, Edificio Empresariales, Módulo C-1.05, Campus de Tafira, 35017 Las Palmas de Gran Canaria, Canary Islands, Spain.
, E. Reinares-Larab, P. Reinares-Larab
a Departamento de Economía y Dirección de Empresas, Universidad de Las Palmas de Gran Canaria, Edificio Empresariales, Módulo C-1.05, Campus de Tafira, 35017 Las Palmas de Gran Canaria, Canary Islands, Spain
b Departamento de Economía de la Empresa, Universidad Rey Juan Carlos, Paseo de los Artilleros s/n, Campus de Vicalvaro, 28032 Madrid, Spain
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ISSN: 24449695
Original language: English
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