El efecto de la estrategia de operaciones en los resultados empresariales y su moderación por la estrategia de negocio | Cuadernos de Economía y Dirección de la Empresa CEDE

Información del artículo

Resumen

El objetivo de este trabajo es analizar la influencia de la estrategia de operaciones en los resultados empresariales y examinar, desde una perspectiva contingente, el efecto que la estrategia de negocio ejerce en dicha relación. Metodológicamente el trabajo analiza el ajuste entre la estrategia de operaciones y la estrategia de negocio adoptando un enfoque moderador. La estrategia de negocio se representa mediante la tipología de Miles y Snow (1978) y la estrategia de operaciones se expresa a través de las prioridades competitivas. La información sobre las estrategias proviene de una encuesta postal y los resultados empresariales se obtienen a partir de fuentes secundarias. En el trabajo se evidencia la existencia de un efecto moderador por parte de la estrategia de negocio en la relación entre la estrategia de operaciones y los resultados empresariales dado que el efecto que ejerce la estrategia de operaciones es diferente en empresas con estrategia defensora del que existe en empresas con estrategia analizadora o exploradora. En concreto, en las empresas defensoras, las prioridades coste y calidad influyen positivamente mientras que el tiempo de entrega y la flexibilidad lo hacen negativamente. En las empresas con estrategia analizadora o exploradora no se observa influencia alguna de la estrategia de operaciones en los resultados empresariales.

Palabras clave:

Ajuste

Estrategia de operaciones

Estrategia de negocio

Resultados empresariales

Abstract

In this research, the influence of operations strategy on business results and the effect of business strategy on the above relationship are examined from a contingent perspective. Operations strategy is represented by means of competitive priorities and business strategy is based on Miles and Snow typology (1978). Relationships are modelled in regression equations including interaction terms in order to test the existence of a moderating effect. Data on strategies is gathered by means of a postal survey addressed to operations managers and information on firm results is drawn from secondary sources. The findings show the existence of a moderating effect of the business strategy on the relation between the operations strategy and the firm results as the effect of operations strategy on firm results is different when the firms follow a defender strategy from the effect is when they follow a prospector or analyser strategy. Specifically, in defender firms, the cost and quality priorities influence positively whereas the delivery and the flexibility priorities have a negative effect. In analyser or explorer firms, no influence of operations strategy on firm results is observed.

Key words:

Fit

Operations strategy

Business strategy

Firm results

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