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Modeling the Forming of Public Opinion: An approach from Sociophysics
Serge Galam
Global Economics and Management Review. 2013;18:2-11
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Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores
Jacqueline J. Kacen, James D. Hess, Wei-Yu Kevin Chiang
Global Economics and Management Review. 2013;18:12-21
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The Empowered Customer: User-Generated Content and the Future of Marketing
Matthew S. O’Hern, Lynn R. Kahle
Global Economics and Management Review. 2013;18:22-30
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