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Original article
Competitive context is everything: Moving from absolute to relative metrics
Timothy L. Keiningham, Alexander Buoye, Joan Ball
Global Economics and Management Review. 2015;20:18-25
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Editorial comment
Invited Commentary – Relative or absolute measures and metrics: That is the question?
Bo Edvardsson
Global Economics and Management Review. 2015;20:26-7
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Invited Commentary – Loyalty in a hyper-competitive world
Jay Kandampully
Global Economics and Management Review. 2015;20:28
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Original article
Portuguese cultural standards from an Austrian perspective
António Robalo, Astrid Kainzbauer, Inês Durão
Global Economics and Management Review. 2015;20:29-37
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