Información del artículo
RESUMEN
El trabajo pretende lograr un doble objetivo, que coincide con una doble laguna de la literatura cultural. En primer lugar, generar un instrumento integrador de medida del concepto de cultura organizativa y validar lo empíricamente. Y, en segundo lugar, crear un modelo que permita clarificar las relaciones entre cultura y eficacia. Ello nos lleva a generar un modelo que nos permita analizar los distintos escenarios de implantación a los que pueden enfrentarse las organizaciones, estudiando los rasgos culturales que en cada caso permiten obtener una mayor eficacia. Contrastamos las relaciones planteadas en el sector hotelero español.
PALABRAS CLAVE:
Cultura organizativa
Eficacia
Ajuste Estratégico
Hoteles
ABSTRACT
This work aims to fulfill two main objectives. The first one is to create an integrative measure of organizational culture and validate it empirically. The second one is to generate a model that clarifies the relationship between organizational culture and effectiveness. This leads us to generate a model that will enable us to analyze the different implantation scenarios to the organization may face, studying cultural traits that in each of them allow organizations to get greater efficiency. We test these relationships in the Spanish hotel industry.
KEYWORDS:
Organizational culture
Effectiveness
Strategic Fit
Hotels
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