Información del artículo
RESUMEN
Uno de los principales temas de investigación en el campo de la dirección estratégica es responder a la cuestión de por qué las empresas obtienen diferentes niveles de desempeño. Este estudio responde a esta cuestión desde el enfoque de los grupos estratégicos. Esta investigación analiza la relación de los grupos estratégicos con el desempeño empresarial ofreciendo un análisis multinivel sobre la importancia relativa de las diferencias de desempeño inter e intragrupo para explicar el desempeño empresarial empleando Modelos Jerárquicos Lineales (MJL). Los resultados muestran que las diferencias de desempeño intragrupo explican el desempeño empresarial en mayor medida que las intergrupo.
PALABRAS CLAVE:
Grupos Estratégicos
Desempeño
Diferencias Inter e Intragrupo
Modelos Jerárquicos Lineales
ABSTRACT
One of the main research questions in the field of strategic management is why firms obtain different performance levels. This paper answers this question from the strategic groups approach. This paper analyses the linkage between strategic groups and firm performance offering a multilevel analysis about the relative importance of intergroup and intragroup performance differences based on the use of hierarchical linear models (HLMs). The results show that intragroup differences explain firm performance better than intergroup differences.
KEYWORDS:
Strategic Groups
Performance
Intergroup and Intragroup Performance Differences
Hierachical Linear Models
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