covid
Buscar en
Investigaciones Europeas de Dirección y Economía de la Empresa
Toda la web
Inicio Investigaciones Europeas de Dirección y Economía de la Empresa LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS D...
Información de la revista
Vol. 15. Núm. 3.
Páginas 33-54 (enero 2009)
Compartir
Compartir
Descargar PDF
Más opciones de artículo
Vol. 15. Núm. 3.
Páginas 33-54 (enero 2009)
Open Access
LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS DEL PAPEL MODERADOR DE LAS TIC1
THE RELATIONSHIP BETWEEN LOGISTICS SERVICE QUALITY AND LOYALTY. THE MODERATOR EFFECT OF ICT
Visitas
5698
D. Servera Francésa, I Gil Saurab, M Fuentes Blascoc
a Universidad Católica de Valencia San Vicente Mártir
b Universidad de Valencia
c Universidad Pablo de Olavide
Este artículo ha recibido

Under a Creative Commons license
Información del artículo
RESUMEN

Este trabajo se centra en el estudio de las TIC aplicadas a la función logística en el ámbito de las relaciones entre empresas, y pretende profundizar en el análisis de cómo afecta la presencia de TIC en la clásica cadena de consecuencias: Calidad Servicio → Valor→ Satisfacción→ Lealtad. El análisis SEM es utilizado para contrastar las hipótesis de los vínculos propuestos en presencia de alto/bajo nivel de TIC. El análisis de fiabilidad y validez de las escalas empleadas da resultados satisfactorios, y nuestras conclusiones confirman dicha cadena de consecuencias y subrayan la incidencia de las TIC en la descripción de estas relaciones.

PALABRAS CLAVE:
TIC
Logística
Relaciones Interorganizacionales
Calidad de Servicio Logístico
Valor Logístico
ABSTRACT

This paper focuses on the study of the ICT applied to the role of logistics in companies relationships, therefore a deeper analysis will be carried out on how the ICT affect the traditional chain of consequences: Service Quality – Value – Satisfaction – Loyalty. The SEM analysis is used in order to contrast the hypotheses of the links proposed bearing in mind the high/low presence of the ICT. The results on the reliability and validation analysis of the scales used are satisfactory and our conclusions confirm the above mentioned chain of consequences and remark the ICT influence when describing these relations.

KEY WORDS:
ICT
Logistics
Supply Relationships
Logistics Service Quality
Logistics Value
El Texto completo está disponible en PDF
BIBLIOGRAFÍA
[ANDERSON et al., 1994]
E.W. ANDERSON, C. FORNELL, D.R. LEHRMANN.
“Customer satisfaction, market share, and profitability: findings from Sweden”.
Journal of Marketing, (1994), pp. 53-66
[ANDERSON and GERBINO, 1988]
J.C. ANDERSON, D.W. GERBINO.
“Structural equation modeling in practice: a review and recommended two-step approach”.
Psychological Bulletin, 03 (1988), pp. 411-423
[ANGELES, 2000]
R. ANGELES.
“Revisiting the role of Internet-EDI in the current electronic commerce scene.”.
Logistics Information Management, 13 (2000), pp. 45-57
[BALLOU, 2004]
R.H. BALLOU.
Logistica. Administración de la cadena de suministro, Prentice Hall. Pearson Educación, (2004),
[BARON and KENNY, 1986]
R.M. BARON, D.A. KENNY.
“The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations”.
Journal of Personality and Social Psychology, 51 (1986), pp. 1173-1182
[BATISTA and COENDERS, 2000]
J.M. BATISTA, G. COENDERS.
Modelos de ecuaciones estructurales,
[BENTLER, 1995]
P. BENTLER.
EQS Structural Equations Program Manual, Encino, (1995),
[BERNÉ et al., 1996]
C. BERNÉ, J.M. MÚGICA, M.J. YAGÜE.
“La gestión estratégica y los conceptos de calidad percibida, satisfacción del cliente y lealtad”.
Economía Industrial, (1996), pp. 63-74
[BIENSTOCK et al., 1997]
C.C. BIENSTOCK, J.T. MENTZER, M.M. BIRD.
“Measuring physical distribution service quality”.
Journal of the Academy of Marketing Science, 25 (1997), pp. 31-44
[BITITCI et al., 2004]
U.S. BITITCI, V. MARTINEZ, P. ALBORES, J. PARUNG.
“Creating and managing value in collaborative networks”.
International Journal of Physical Distribution & Logistics Management, 34 (2004), pp. 251-268
[BOLTON and DREW, 1991]
R.N. BOLTON, J.H. DREW.
“A multistage model of customer’ assessments of service quality and value”.
Journal of Consumer Research, 17 (1991), pp. 375-384
[BOULDING et al., 1993]
W. BOULDING, A. KALRA, R. STAELIN, V.A. ZEITHAML.
„A dynamic process model of service quality: from expectations to behavioral intentions”.
Journal of Marketing Research, 30 (1993), pp. 7-27
[BOWERSOX and DAUGHERTY, 1995]
D.J. BOWERSOX, P.J. DAUGHERTY.
“Logistics paradigms: the impact of information technology”.
Journal of Business Logistics, 16 (1995), pp. 65-80
[BOWERSOX and CLOSS, 1996]
D.J. BOWERSOX, D.J. CLOSS.
Logistical Management: the integrate supply chain management, McGraw Hill, (1996),
[BUTTLE and BURTON, 2002]
F. BUTTLE, J. BURTON.
“Does service failure influence customer loyalty?”.
Journal of Consumer Behavior, (2002), pp. 217-227
[CARMAN, 1990]
J.M. CARMAN.
“Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions”.
Journal of Retailing, 66 (1990), pp. 33-55
[CARUANA et al., 2000]
A. CARUANA, A.H. MONEY, P.R. BERTHON.
“Service quality and satisfaction the moderating role of value”.
European Journal of Marketing, 34 (2000), pp. 1338-1352
[CASANOVAS and CUATRECASAS, 2001]
A. CASANOVAS, L. CUATRECASAS.
Logística Empresarial, Gestión 2000, (2001),
[CHRISTOPHER, 1992]
M. CHRISTOPHER.
Logistics and Supply Chain Management, Pitman Publishing, (1992),
[CLOSS and XU, 2000]
D.J. CLOSS, K. XU.
“Logistics information technology practice in manufacturing and merchandising firms – An international benchmarking study versus world class logistics firms”.
International Journal of Physical Distribution & Logistics Management, 30 (2000), pp. 869-879
[CRONIN et al., 2000]
J.J. CRONIN, M.K. BRADY, G.T. HULT.
“Assessing the effects of quality, value, and customer satisfaction on consumer behavioural intentions in service environments”.
Journal of Retailing, (2000), pp. 193-218
[CROSBY, 1991]
P. CROSBY.
La calidad no cuesta. El arte de cercionarse de la calidad, CECSA, (1991),
[DAUGHERTY et al., 1998]
P.J. DAUGHERTY, T.P. STANK, A.E. ELLINGER.
“Leveraging logistics/distributions capabilities: the effect of logistics service on market share”.
Journal of Business Logistics, (1998), pp. 35-51
[DE RUYTER et al., 1998]
K. DE RUYTER, M. WETZELS, J. BLOEMER.
“On the relationship between perceived service quality, service loyalty and switching costs”.
International Journal of Service Industry Management, (1998), pp. 436-453
[DICK and BASU, 1994]
A. DICK, K. BASU.
“Customer royalty: toward an integrated conceptual framework”.
Journal of the Academy of Marketing Science, (1994), pp. 99-113
[DURÁN et al., 2001]
A. DURÁN, G. GUTIÉRREZ, T. SÁNCHEZ.
La logística y el comercio electrónico, McGraw Hill, (2001),
[EGGERT and ULAGA, 2002]
A. EGGERT, W. ULAGA.
“Customer perceived value: a substitute for satisfaction in business markets?”.
The Journal of Business & Industrial Marketing, (2002), pp. 107-118
[EMERSON and GRIMM, 1996]
C.J. EMERSON, C.M. GRIMM.
“Logistics and marketing components of customer service: an empirical test of the Mentzer, Gomes y Krapfel model”.
International Journal of Physical Distribution & Logistics Management, (1996), pp. 29-42
[FENG and YUAN, 2006]
C.-M. FENG, C.-Y. YUAN.
“The impact of information and communication technologies on logistics management”.
International Journal of Management, (2006), pp. 909-924
[FISK et al., 1993]
R.F. FISK, S.W. BROWN, M.J. BITNER.
“Teaching the evolution of services marketing literature”.
Journal of Retailing, (1993), pp. 61-103
[FLINT et al., 2005]
D.J. FLINT, E. LARSON, B. GAMMELGAARD, J.T. MENTZER.
“Logistics innovation: a customer value-oriented social process.
Journal of Business Logistics”, (2005), pp. 113-147
[FLINT et al., 2002]
D.J. FLINT, R.B. WOODRUFF, S.F. GARDIAL.
“Exploring the phenomenon of customers’ desired value change in a business-to-business context”.
Journal of Marketing, 66 (2002), pp. 102-117
[FORNELL et al., 1996]
C. FORNELL, M.D. JOHNSON, E.W. ANDERSON, J. CHA, B.E. BRYANT.
“The american customer satisfaction index: nature, purpose, and findings”.
Journal of Marketing, (1996), pp. 7-18
[GATTORNA, 1990]
J. GATTORNA.
Adding value through managing the logistics chain. The Gower Handbook of Logistics and Distribution Management, Gower Publishing Company, (1990),
[GIESE and COTE, 2000]
J.L. GIESE, J.A. COTE.
“Defining costumer satisfaction”.
Academy of Marketing Science Review, (2000), pp. 1-34
[GRÖNROOS, 1982]
C. GRÖNROOS.
“An applied service marketing theory”.
European Journal of Marketing, (1982), pp. 30-41
[HALSTEAD et al., 1994]
D. HALSTEAD, D. HARTMAN, S.L. SCHMITH.
“Multisource effects on the satisfaction formation process”.
Journal of the Academy of Marketing Science, (1994), pp. 114-129
[HARDING, 1998]
F.E. HARDING.
“Logistics service provider quality private measurement, evaluation and improvement”.
Journal of Business Logistics, 1 (1998), pp. 103-120
[HERNÁNDEZ, 2001]
HERNÁNDEZ, M. (2001). “Evaluación del impacto de las dimensiones de ofertas sobre la percepción global del valor recibido del establecimiento minorista: una aplicación empírica en la compra de productos de parafarmacia”. XIII Encuentro de Profesores Universitarios de Marketing, Málaga, September, 71-81.
[HESKETT, 2002]
J.L. HESKETT.
“Beyond customer loyalty”.
Managing Service Quality, (2002), pp. 355-357
[IGLESIAS and VÁZQUEZ, 2001]
V. IGLESIAS, R. VÁZQUEZ.
“The moderating Effects of Exclusive Dealing Agreements on distributor Satisfaction”.
Journal of Strategic Marketing, (2001), pp. 215-231
[INNIS and LA LONDE, 1994]
D.E. INNIS, B.J. LA LONDE.
“Costumer service: the key to customer satisfaction, customer loyalty, and market share”.
Journal of Business Logistics, (1994),
[INTRONA, 1993]
L.D. INTRONA.
“The impact of information technology on logistics”.
Logistics Information Management, (1993), pp. 37-47
[JACCARD and WAN, 1996]
J. JACCARD, C.K. WAN.
Lisrel Approach to Interaction Effects in Multiple Regression, Sage Publications, (1996),
[JONES and SUH, 2000]
M.A. JONES, J. SUH.
“Transaction-specific satisfaction and overall satisfaction: an empirical analysis”.
Journal of Services Marketing, (2000), pp. 147-159
[LAMBERT and BURDUROGLU, 2000]
D.M. LAMBERT, R. BURDUROGLU.
“Measuring and selling the value of logistics”.
International Journal of Logistics management, (2000), pp. 1-17
[LANGLEY and HOLCOMB, 1992]
C.J. LANGLEY, M.C. HOLCOMB.
“Creating logistics customer value”.
Journal of Business Logistics, 1 (1992), pp. 1-11
[LEE and CUNNINGHAM, 2001]
M. LEE, L.F. CUNNINGHAM.
“A cost/benefit approach to understanding service loyalty”.
Journal of Services Marketing, (2001), pp. 113-130
[LEWIS and TALALAYEVSKY, 1997]
I. LEWIS, A. TALALAYEVSKY.
“Logistics and information technology: a coordination perspective”.
Journal of Business Logistics, (1997), pp. 141-157
[MARTÍN et al., 2004]
D. MARTÍN, C. BARROSO, E. MARTÍN.
“El valor percibido de un servicio”.
Revista Española de Investigación de Marketing ESIC, 8 (2004), pp. 47-71
[MARTÍNEZ-RIBES et al., 1999]
J.M. MARTÍNEZ-RIBES, L. DE BORJA, P. CARVAJAL.
Fidelizando clientes. Detectar y mantener al cliente leal, EADA Gestión. Gestión 2000, (1999),
[MCDOUGALL and LEVESQUE, 2000]
G. MCDOUGALL, T. LEVESQUE.
“Customer satisfaction with services: putting perceived value into the equation”.
Journal of Services Marketing, 14 (2000), pp. 392-410
[MENTZER et al., 2001]
J.T. MENTZER, D.J. FLINT, T.M. HULT.
“Logistics service quality as a segment-customized process”.
Journal of Marketing, 65 (2001), pp. 82-104
[MENTZER et al., 1999]
J.T. MENTZER, D.J. FLINT, J.L. KENT.
“Developing a logistics service quality scale”.
Journal of Business Logistics, 20 (1999), pp. 9-32
[MENTZER et al., 2004]
J.T. MENTZER, M.B. MYERS, M.-S. CHEUNG.
“Global market segmentation for logistics services”.
Industrial Marketing Management, (2004), pp. 15-20
[MENTZER et al., 1997]
J.T. MENTZER, S.M. RUTNER, K. MATSUNO.
“Application of the means-end value hierarchy model to understanding logistics service value”.
International Journal of Distribution & Logistics Management, 27 (1997), pp. 630-640
[MILLEN and MAGGARD, 1997]
R. MILLEN, M. MAGGARD.
“The change in quality practices in logistics: 1995 versus 1991”.
Total Quality Management, 8 (1997), pp. 173-179
[MILLEN et al., 1999]
R. MILLEN, A. SOHAL, S. MOSS.
“Quality management in the logistics function: an empirical study”.
The International Journal of Quality & Reliability Management, 16 (1999), pp. 166-180
[MORASH et al., 1996]
E.A. MORASH, C. DROGE, S. VICKERY.
“Strategic logistics capabilities for competitive advantage and firm success”.
Journal of Business Logistics, 17 (1996), pp. 1-22
[MORASH et al., 1997]
E.A. MORASH, C. DROGE, S. VICKERY.
“Boundary-spanning interfaces between logistics, production, marketing, and new product development”.
International Journal of Physical Distribution & Logistics Management, 27 (1997), pp. 350-369
[NARASIMHAN and KIM, 2001]
R. NARASIMHAN, S.W. KIM.
“Information system utilization strategy for supply chain integration”.
Journal of Logistics Business, 22 (2001), pp. 51-75
[NOVACK et al., 1995]
R.A. NOVACK, C.J. LANGLEY, L.M. RINEHART.
Creating Logistics Value, Council of Logistics Management, (1995),
[NOVACK et al., 1994]
R.A. NOVACK, L.M. RINEHART, C.J. LANGLEY.
“An internal assessment of logistics value”.
Journal of Business Logistics, 15 (1994), pp. 113-127
[NOVACK et al., 1996]
R.A. NOVACK, L.M. RINEHART, C.J. LANGLEY.
“A comparative assessment of senior and logistics executives’ perceptions of logistics value”.
Journal of Business Logistics, 17 (1996), pp. 135-178
[NOVACK et al., 1992]
R.A. NOVACK, L.L.M. RINEHART, M.V. WELLS.
“Rethinking concept foundations in logistics management”.
Journal of Business Logistics, 13 (1992), pp. 233-267
[NUNNALLY, 1987]
NUNNALLY, J.C. (1987). Teoría Psicometrica. Trillas. México.
[OLIVER et al., 1997]
R.L. OLIVER, R.T. RUST, S. VARKI.
“Customer delight: foundations findings, and managerial insight”.
Journal of Retailing, 73 (1997), pp. 311-336
[OLIVER, 1999a]
R.L. OLIVER.
Value as excellence in the consumption experience.
Consumer value. A framework for analysis and research, pp. 43-62
[OLIVER, 1999b]
R.L. OLIVER.
“Whence consumer loyalty?”.
Journal of Marketing, 63 (1999), pp. 33-44
[PARASURAMAN and GREWAL, 2000]
A. PARASURAMAN, D. GREWAL.
“The impact of technology on the quality-value-loyalty chain: a research agenda”.
Journal of Academy of Marketing Science, 28 (2000), pp. 168-174
[PERRAULT and RUSS, 1974]
W.D. PERRAULT, F.A. RUSS.
“Physical Distribution Service in Industrial Purchase Decisions”.
Journal of Marketing, 40 (1974), pp. 3-10
[PHILLIPS and BAUMGARTNER, 2002]
D.M. PHILLIPS, H. BAUMGARTNER.
“The role of consumption emotions in the satisfaction response”.
Journal of Consumer Psychology, 12 (2002), pp. 243-252
[RAVALD and GRÖNROOS, 1996]
A. RAVALD, C. GRÖNROOS.
“The value concept and relationship marketing”.
European Journal of Marketing, 30 (1996), pp. 19-30
[RICHARDSON, 1995]
H.L. RICHARDSON.
“What value logistics?”.
Transportation and Distribution, 36 (1995), pp. 30-35
[RUTNER and LANGLEY, 2000]
S.M. RUTNER, C.J. LANGLEY.
“Logistics value: definition, process and measurement”.
International Jjournal of Logistics Management, (2000), pp. 73-82
[SÁNCHEZ FERNÂNDEZ, 2002]
J. SÁNCHEZ FERNÂNDEZ.
“Percepciones de fabricantes y distribuidores respecto a los efectos del uso del EDI en el canal de distribución”.
Revista Europea de Dirección y Economía de la Empresa, 11 (2002), pp. 77-94
[SETÓ, 2003]
D. SETÓ.
“La fidelidad del cliente en el ámbito de los servicios: un análisis de la escala intenciones de comportamiento”.
Investigaciones Europeas de Dirección y Economia de la Empresa, 9 (2003), pp. 189-204
[SOHAL et al., 1999]
A.S. SOHAL, R. MILLEN, M. MAGGARD, S. MOSS.
“Quality in logistics: a comparison of practices between Australian and North American / European firms”.
International Journal of Physical Distribution and Logistics Management, 29 (1999), pp. 267-274
[STANK et al., 2003]
T.P. STANK, T.J. GOLDSBY, S.K. VICKERY, K. SAVITSKIE.
“Logistics service performance: estimating its influence on market share”.
Journal of Business Logistics, 24 (2003), pp. 27-55
[STANK et al., 1998]
T.P. STANK, P.J. DAUGHERTY, A.E. ELLINGER.
“Pulling Customers Closer Trough Logistics Service”.
Business Horizons, September–October (1998), pp. 74-80
[STEEMKAMP and VAN TRIJP, 1991]
E.M. STEEMKAMP, C.M. VAN TRIJP.
“The Use of LISREL in Validating Marketing Constructs”.
International Journal of Research in Marketing, 8 (1991), pp. 283-299
[SWEENEY and SOUTAR, 2001]
J.C. SWEENEY, G.N. SOUTAR.
“Consumer perceived value: the development of a multiple item scale”.
Journal of Retailing, 77 (2001), pp. 203-220
[TAYLOR NELSON SOFRES, 2001]
TAYLOR NELSON SOFRES.
Impact des NTIC sur la logistique des entreprises commerciales, Commission Européenne (DG Enterprise), (2001),
[TOCQUER and LANGLOIS, 1992]
G. TOCQUER, M. LANGLOIS.
Marketing des services. Le défi relationnel, Gatean Morin Editeur, (1992),
[TRACEY, 1998]
M. TRACEY.
“The Importance of Logistics Efficiency to Customer Service and Firm Performance”.
The International Journal of Logistics Management, 9 (1998), pp. 65-76
[VAN DER VEEKEN and RUTTEN, 1998]
J.M. VAN DER VEEKEN, W.G.M.M. RUTTEN.
“Logistics Service Management: Opportunities for Differentiation”.
The International Journal of Logistics Management, 9 (1998), pp. 91-97
[WILLIAMS et al., 1997]
L.R. WILLIAMS, A. NIBBS, D. IRBY, T. FINLEY.
“Logistics integration: the effect of information technology, team composition, and corporate positioning”.
Journal of Business Logistics, 18 (1997), pp. 31-41
[WIRTZ and BATESON, 1999]
J. WIRTZ, J.E.G. BATESON.
“Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigm”.
Journal of Business Research, (1999), pp. 55-66
[WOODRUFF, 1997]
B.R. WOODRUFF.
“Customer value: the next source for competitive advantage”.
Journal of the Academy of Marketing Science, 25 (1997), pp. 139-153
[WOODRUFF and GARDIAL, 1996]
R.B. WOODRUFF, S.F. GARDIAL.
Know your customer: new approaches to customer value and satisfaction, Blackwell, (1996),
[YU and DEAN, 2001]
Y.T. YU, A. DEAN.
“The contribution of emotional satisfaction to consumer loyalty. International Journal of Service”.
Industry Management, 12 (2001), pp. 234-250
[ZEITHAML, 1988]
V.A. ZEITHAML.
“Consumer perceptions of price, quality, and value: a means-end model and syntesis of evidence”.
Journal of Marketing, (1988), pp. 22-52
[ZEITHAML and BITNER, 2002]
V.A. ZEITHAML, M.J. BITNER.
Marketing de Servicios. Un enfoque de integración del cliente a la empresa, 2a edición, McGraw Hill, (2002),
[ZEITHAML et al., 1996]
V.A. ZEITHAML, L.L. BERRY, A. PARASURAMAN.
“The behavioral consequences of service quality”.
Journal of Marketing, 60 (1996), pp. 31-46
[ZHAO et al., 2001]
M. ZHAO, C. DRÖGE, T.P. STANK.
“The effects of logistics capabilities on firm performance: customer-focused versus information-focused capabilities”.
Journal of Logistics Management, 22 (2001), pp. 91-107
[ZINELDIN, 2004]
M. ZINELDIN.
“Total relationship and logistics management”.
International Journal of Physical Distribution & Logistics Management, 34 (2004), pp. 286-301

Los autores agradecen al Ministerio de Educación y Ciencia el apoyo prestado en esta línea de trabajo (I+D del Plan Nacional SEJ2004-05988 y SEJ 2007-66054).

Copyright © 2009. Academia Europea de Dirección y Economía de la Empresa
Opciones de artículo
es en pt

¿Es usted profesional sanitario apto para prescribir o dispensar medicamentos?

Are you a health professional able to prescribe or dispense drugs?

Você é um profissional de saúde habilitado a prescrever ou dispensar medicamentos